Hey there,

Our new product update has arrived 🙌

Hopefully, everyone had an amazing extended February!

Read on to learn what we improved in February 2024.

NEW FEATURE: Campaign Analysis Page 📈

To enhance your campaign monitoring capabilities, we've added a new "Campaign Analysis" page, accessible from the Paid Performance section. This page offers insights into Campaign Trends & Journeys, within this feature, you are able to compare campaigns from different platforms based on any metric. Enabling you to make data-driven decisions for campaign optimization.

To view the Campaign Analysis page, click on the magnifying glass next to the campaign name.
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Click the button below to read more and watch a video with a report walkthrough.
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NEW REPORT: Landing Page 🛬

To provide you with detailed insights into the performance of your landing pages, we've added a new "Landing Page Report" page. This feature allows for a deeper analysis of user engagement and conversion rates. Check it out here.

NEW: Pixel Menu Added ⚙️

We've introduced the Pixel Menu, which includes the Pixel snippet code, and troubleshooting for pixel issues. This addition makes managing and optimizing your tracking pixels easier for more accurate campaign data.

You can now filter IP addresses in the settings to exclude internal traffic or unwanted visits from your analytics, ensuring that your campaign metrics accurately reflect user interactions.

Check it out here.

Attribution window default setting 🎛️

You can now set a default Attribution window at the account level for consistent reporting across campaigns. If you want to check it out for yourself, go to general settings -> Attribution settings

Additional amazing improvements 🚀

• Cost-per-click column (CPC) added to Products & Keywords.
• Total Selected Budget Displayed at "Budget" Step in Automation Form
• We moved metric-type goals from variables to a metrics dropdown.
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Salesforce Commerce Cloud, Channable and Criteo. More updates coming soon!

Hey there,

The product update of January has arrived 🙌

Read on to learn what we improved in January 2024.

NEW INTEGRATION: WooCommerce 🔥

We now have an integration with WooCommerce, contact us to get access and integrate your WooCommerce store. The integration will:

• Make order and customer journey tracking more accurate:
• Add New Customer & Returning Customer metrics, including CLV metrics to reports and Automations;
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Budget upscale parameter 📈

We have added an option to the Budgets & Schedule step in the Automation creation form. When you toggle the "Advanced mode" in the top right corner, you can set the budget upscale threshold to your preference. The default is set to 20%, but you can set another percentage increase over the estimated maximum spend with this option. Go to Automations.

Integrated ad channel checkmark ✅

We have added a blue checkmark to the integrated marketing channels in Channel Performance and Model Comparison to make it clear which channel is connected and which channel is based on incoming UTM parameters.

NEW FEATURE: Troubleshoot pixel page 🕵️‍♂️

This feature is designed to assist you in identifying and resolving issues related to the pixel implementation. It also allows you to check UTM parameters and Custom Events in the last 7 days.

Go to the Troubleshoot Pixel page.

Multiple campaign filters 🧩

We now support adding multiple campaign filters. You can filter your paid campaigns by name and set a campaign filter to include/exclude campaigns (spend, results) by name. You can add up to 10 filters max.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Salesforce Commerce Cloud, and Channable. More updates coming soon!

Hey there,

First, the best wishes for 2024! 🥂

Read on to learn what we improved in the last month of 2023.

Improved platform zoom 🔎

We have been working on a project that has been on our wish list for quite some time. The team at Billy Grace noticed that the elements on our platform appeared large, particularly on smaller screens, leading to excessive clicking and scrolling. In December, we released the new zoom. Now all elements, tables and graphs in the platform appear smaller. Our aim is that this adjustment provides a clearer overview and simplifies navigation through Billy Grace.

UTMs Update 💯

As time progresses we are looking for more ways to gather data, visualize in our platform and add automation functionalities to Automations and Automation Rules. To keep on adding these features, we use more data from paid advertising. For example, information about the placement of ads in Meta.

To gather this data we updated the UTM's of several channels, please check the UTM page and update your UTMs accordingly!

Updated tables: Checkbox selection ✅

We added checkboxes to table rows which can be selected and can be used to change the view of the row. This facilitates easier comparison between channels, campaigns or ad sets.

Additional amazing improvements 🚀

• We have introduced Customer Acquisition Cost (CAC) at the paid advertising level, enabling the display of CAC calculated as: Advertising Cost divided by the Number of New Customers who interacted with an ad.
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with WooCommerce, Salesforce Commerce Cloud, and Channable. More updates coming soon!

Hey there,

The product update of November has arrived 🙌.

Read on to learn what we improved in November 2023.

Meta & TikTok Automations on campaign level 🤙

In the Automation creation, you can now only select campaigns. Our platform will detect if you have budgets on campaign or adset level and the recommendations will be given for the right level.

NEW CHANNEL: DV360🔥

We added the display & video network of DV360 to Billy Grace. Go to the authorization page and connect to DV360 now. Don't forget to add the right UTMs for DV360.

New variables in Automation Rules 🎆

We added: impressions, sessions, clicks, and e-commerce metrics: new customers, new customer revenue, returning customers, returning customer revenue to the variables in Automation Rules. Next to the new variables, we added new conditions that check on percentage changes over time. So, for example:

Use these variables as checks to carry out tasks. Create a new Automation Rule now. Want to know how to use Automations in combination with Automation Rules? Learn more here.

NEW INTEGRATION: Magento2 (Beta) 🚀

We now have an integration with Magento2 (Adobe Commerce), contact us to get access and integrate your Magento store. The integration will:

• Make order and customer journey tracking more accurate;
• Add New Customer & Returning customer metrics, including CLV metrics to reports and Automations;

Export tables to Excel/CSV 📁

Based on client feedback we improved the Export functionality, you now also have the option to export tables to XLSX files.

Date features in Automation Rules 📅

We added Day of the week / days in the month as variables in Automation Rules. You can now for example set a rule that will increase the daily budget of selected campaigns if the date of the month is during salary payout - 23rd till 27th.

Additional amazing improvements 🔥

• Integrated E-commerce stores now have Customer Lifetime value metrics, read more here.
• We added selection checkboxes to table rows to make it easier to compare certain channels, campaigns, ad sets or ads with each other.
• Improvements in Automation Creation, we added the total daily budget of the campaigns you have selected, making it easier to create an Automation;
• Improvements to Custom event Creation;
• UX improvements throughout the platform;

Hey there,

The product update of October has arrived 🙌.

Read on to learn what we improved in October 2023.

NEW FEATURE: Target Metrics recommendations

The Billy Grace algorithm now gives recommendations on Target ROAS / CPA In Automations with Google Ads campaigns that have a target ROAS / CPA set.

Billy Grace can help you find the sweet spot of the perfect Target ROAS / CPA in relation to the budget you want to spend. Read more here

Add multiple Google Ad Accounts

It is now possible to add multiple Google Ads accounts to one Billy Grace account, creating a total overview of all advertising efforts. You can select multiple account IDs or even add an extra MCC account.

Do you have multiple ads accounts you want to connect to Billy Grace? Get in touch via the in-app messenger.

NEW CHANNEL: Outbrain 🔥

We added the display network of Outbrain to Billy Grace. Go to the authorization page and connect Outbrain now.

NEW FEATURE: Automation Rules results page 🔎

We have a new Automation Rules results page in Automation Performance.

On this page, you can now view detailed information about your Automation rules and their execution.

In the overview table, you can find the rules that are part of the selected automation.

And in the History table, you can find which rules are triggered.

The “Show Insights” button gives you insights into why a rule is triggered. What were the conditions and are they met or not? Read more here

Additional amazing improvements 🔥

• Added the status of connected channels on the authorization page;
• Added a doesn't contain option to table filtering;
• 🛠️ Behind the scenes we are working hard on the integrations with Magento & WooCommerce
  Reach out to us if you would like to connect these to get more insights into new & returning customers!

Hey there,

The product update of September has arrived 🙌.

Read on to learn what we improved in September 2023.

Rebrand: Automations

Optimizations are rebranded to Automations. With Automations, you instruct the Billy Grace algorithm to allocate budgets across campaigns and channels. Next to the rebranding, we redesigned the Automation Creation flow.

Watch the walkthrough video on how to use Automations here.

Creative Performance: Search Functionality 🔎

Based on client feedback, we added a Search Functionality to the new Creative Performance report. This makes it possible to filter on Creatives that have been used in a specific channel, campaign or ad set. The creative results will update based on the selected filter. Analyze the performance on creative level and leverage this knowledge to increase total marketing performance.

Explore our new Creative Studio!

NEW REPORT: Keywords & Products 🔥

We added a new report to give insight in the performance of your Keyword and Pmax / Shopping products. Know which products and keywords are performing well based on the Billy attribution models and use this to increase your marketing performance.

Update your Google Ads UTM if this report doesn't show data.

Status column in tables 🚥

To all tables showing paid advertising results we added a status column, showing the current status of the campaign, ad set or ad. The status shows if a campaign is currently active / inactive in the ad manager.

Additional amazing improvements 🔥

• Added a column to Custom Events to show if the Custom Event is received at least once.
• Updated the Attribution Model dropdown to show if a model is based on Clicks or Clicks + Views

Hey there,

The product update of August has arrived 🙌.

Read on to learn what we improved in August 2023.

NEW: Creative Performance 🧑🏻‍🎨

We upgraded the Creative Studio with Creative Performance. In this report, you can analyze your used creatives on marketing performance. See which creatives generate the most revenue, conversions or ROAS.

Next to this, we also added Ad copy, giving you the ability to accurately track creative performance down to conversion level.

Send delayed conversions as event to Billy Grace 🚀

It is now possible to send delayed conversions that happen after a web conversion to Billy Grace. For example: Free test rides that in a later stage convert, or a demo request on the website that will convert in the future. The actual conversion will be a new event in your reports, but will be connected to the touchpoints of the first web conversion. This can give insight in which campaigns bring in qualitative leads.

The set-up is technical, but definitely worth looking in to if you have development capacity. Read more here.

Adcalls Integration ☎️

Are you tracking incoming phone calls on your website with Adcalls? Then you can now use our integration to add the tracked calls as a Custom event in Billy Grace. Making it possible to use the tracked calls as optimization goal and see the actual performance of campaigns that converted in to a call.

You can activate this Integration in the Adcalls environment. Not using Adcalls yet, but interested in call tracking? Visit the adcalls website.

Additional amazing improvements 🔥

• Improvements in the Unified Marketing Measurement Model, making it more accurate;
• Multiple usability improvements in settings / configuration;

Hey there,

The product update of July has arrived 🙌.

Read on to learn what we improved in July 2023.

NEW: NOTIFICATIONS 📫

In the top right corner of our app, we added notifications. With notifications, we will update you about configuration issues, optimization adjustments and in the future with data-driven recommendations and insights. Click on Manage Notifications in the popup to view all past notifications.

OPTIMIZATIONS UPDATES 🚀

Unified Marketing Measurement

The attribution model: Unified Marketing Measurement is now available in Optimizations. Selecting this model makes it possible to add bottom and top funnel campaigns together, as the UMM model gives insight in performance of viewability channels like Meta en YouTube.

Learn more about the attribution models used in Billy Grace.

Attribution Windows

It is now possible to adjust the attribution window that the Optimization uses to optimize budgets on.

Minimum Spend

We also added an extra field to the optimization form: Minimum Spend. If this field is filled in with a number, then our algorithm will not touch campaigns / ad sets that did not meet the minimum spend. This is mostly helpful when adding new campaigns / ad sets to an existing Optimization, as this prevents the algorithm to scale down campaigns / ad sets with low spend.

NEW PAGE: MODEL COMPARISON 📈

We added a model comparison page to the Analytics reports. On this page, you can easily analyze the results of different attribution models and windows. Select a base model and a model to compare with, and the metrics in the table will update accordingly.

FOR CLIENTS: USER MANAGEMENT 🧘

Down in the left menu, we added a user management page. On the user management page, you can invite colleagues that need only need access to the current client you are viewing.

Additional amazing improvements 🔥

• Improvements to the Optimization algorithm to better account for short term changes in results;
• It is now possible to turn off the Comparison Date picker. Turn off the switch inside the date picker to not show comparisons in reports.
• Improved table readability and usability;

Hey there,

The release update of June has arrived 🙌.

Read on to learn what we improved in June 2023.

NEW ATTRIBUTION MODEL 🚀

Our data team have been working for months on a new attribution model which will be a total game changer to accurately attribute performance to the full marketing funnel.

Introducing: Unified Marketing Measurement (UMM). UMM combines our Multi-touch click attribution model with Marketing Mix Modelling techniques. This makes it possible to accurately predict the performance of the full marketing funnel.

In practice this will lead to UMM attributing conversion value to viewability channels like: Meta, Pinterest, YouTube and Display. Giving you the power to for the first time gain insight in top to bottom funnel performance.

Read more about the Attribution models used in Billy Grace here.

Important: UMM is only available for clients which sufficient data. If the threshold is met, it will automatically become selectable in the Attribution Model dropdown.

NEW FEATURE: Bookmarks 🔖

Bookmarks are available on every page and in every table, and they let you save the selected layout. This gives you the power to create your own dashboard and table set up.

Find the bookmark icon at the top of a page or in the top right corner of a table.

NEW FEATURE: Attribution Settings 💁

Under settings - Profile we added the option to attribute a max percentage of conversion value to branded or organic touchpoints. You can fill in multiple branded keywords by dividing them by comma's. We recommend setting a max of 20% conversion value to branded. In case of the following conversion path:

Meta ad click - Google Branded

This will mean the Google Branded campaign can get a maximum of 20% conversion value.

NEW FEATURE: Campaign filter 🍒

Under Settings - Profile you have the possibility to add campaign filters. This can be used to filter campaign results and spend from reports. For example, if you run campaigns from ad managers for different countries, then you can filter those campaigns from your reports.

NEW: Optimization Performance 📈

We redesigned the Optimization Performance report and added more information about: Budgets, Keywords (Google) and performance indicators. Next to this, we added a date picker to easily analyze historical performance of campaigns that are optimized by Billy Grace.

Check it out!

Additional amazing improvements 🔥

• Introducing 1-Day, 7-Day, 30-Day and Unlimited attribution windows to gain insight in short and long term performance of ads;
• Improved loading speed and overall performance;
• Improved table readability and usability;

Hey there,

The release update of April has arrived 🙌.

Read on to learn what we improved in April 2023.

Automation Rules based on the Weather Forecast are NOW available. ☀️ 🌧️

In the beginning of April we released the new version of Automation Rules which can help you further automating your daily tasks. We added the following improvements in April:

• Temperature and Chance of Rain are now available as a rule option, you can use this to, for example, scale up ads based on the weather prediction;
• A rule can now count on ad, adset or campaign level;
• The attribution window is now adjustable;

Read here how to use the weather forecast in Automation Rules and Optimizations.

NEW FEATURE: Channel Grouping 📈

With Channel Grouping you can exclude or group channels from the Channel Performance page. Navigate to settings - Channel Grouping to create one. Read here how to create a Channel Group to clean up your Channel Performance overview.

IMPROVED: Attribution Modelling 🚀

We keep on improving our models to show the most accurate performance of your ads. Curious to learn more about the optimized attribution models used in Billy Grace? Read this article.

Additional amazing improvements 🔥

• Made the indent in tables better readable;
• For Partners we added a client dropdown in the left menu, making it easier to switch between clients and more clear which client you are currently viewing;
• Added +- 15 new metrics (nr. depends on your client type) to the dropdown on the homepage. This unlocks new scaling possibilities and gives you a better understanding of your KPI's;
• Soon, the homepage will be customizable to your wishes, giving you the power to create your own dashboard. More on this in next release update;
• We added a Custom Event Label to Custom Events to change the name of Events in reports;