Hey there,

The product update of November has arrived 🙌.

Read on to learn what we improved in November 2023.

Meta & TikTok Automations on campaign level 🤙

In the Automation creation, you can now only select campaigns. Our platform will detect if you have budgets on campaign or adset level and the recommendations will be given for the right level.

NEW CHANNEL: DV360🔥

We added the display & video network of DV360 to Billy Grace. Go to the authorization page and connect to DV360 now. Don't forget to add the right UTMs for DV360.

New variables in Automation Rules 🎆

We added: impressions, sessions, clicks, and e-commerce metrics: new customers, new customer revenue, returning customers, returning customer revenue to the variables in Automation Rules. Next to the new variables, we added new conditions that check on percentage changes over time. So, for example:

Use these variables as checks to carry out tasks. Create a new Automation Rule now. Want to know how to use Automations in combination with Automation Rules? Learn more here.

NEW INTEGRATION: Magento2 (Beta) 🚀

We now have an integration with Magento2 (Adobe Commerce), contact us to get access and integrate your Magento store. The integration will:

• Make order and customer journey tracking more accurate;
• Add New Customer & Returning customer metrics, including CLV metrics to reports and Automations;

Export tables to Excel/CSV 📁

Based on client feedback we improved the Export functionality, you now also have the option to export tables to XLSX files.

Date features in Automation Rules 📅

We added Day of the week / days in the month as variables in Automation Rules. You can now for example set a rule that will increase the daily budget of selected campaigns if the date of the month is during salary payout - 23rd till 27th.

Additional amazing improvements 🔥

• Integrated E-commerce stores now have Customer Lifetime value metrics, read more here.
• We added selection checkboxes to table rows to make it easier to compare certain channels, campaigns, ad sets or ads with each other.
• Improvements in Automation Creation, we added the total daily budget of the campaigns you have selected, making it easier to create an Automation;
• Improvements to Custom event Creation;
• UX improvements throughout the platform;

Hey there,

The product update of October has arrived 🙌.

Read on to learn what we improved in October 2023.

NEW FEATURE: Target Metrics recommendations

The Billy Grace algorithm now gives recommendations on Target ROAS / CPA In Automations with Google Ads campaigns that have a target ROAS / CPA set.

Billy Grace can help you find the sweet spot of the perfect Target ROAS / CPA in relation to the budget you want to spend. Read more here

Add multiple Google Ad Accounts

It is now possible to add multiple Google Ads accounts to one Billy Grace account, creating a total overview of all advertising efforts. You can select multiple account IDs or even add an extra MCC account.

Do you have multiple ads accounts you want to connect to Billy Grace? Get in touch via the in-app messenger.

NEW CHANNEL: Outbrain 🔥

We added the display network of Outbrain to Billy Grace. Go to the authorization page and connect Outbrain now.

NEW FEATURE: Automation Rules results page 🔎

We have a new Automation Rules results page in Automation Performance.

On this page, you can now view detailed information about your Automation rules and their execution.

In the overview table, you can find the rules that are part of the selected automation.

And in the History table, you can find which rules are triggered.

The “Show Insights” button gives you insights into why a rule is triggered. What were the conditions and are they met or not? Read more here

Additional amazing improvements 🔥

• Added the status of connected channels on the authorization page;
• Added a doesn't contain option to table filtering;
• 🛠️ Behind the scenes we are working hard on the integrations with Magento & WooCommerce
  Reach out to us if you would like to connect these to get more insights into new & returning customers!

Hey there,

The product update of September has arrived 🙌.

Read on to learn what we improved in September 2023.

Rebrand: Automations

Optimizations are rebranded to Automations. With Automations, you instruct the Billy Grace algorithm to allocate budgets across campaigns and channels. Next to the rebranding, we redesigned the Automation Creation flow.

Watch the walkthrough video on how to use Automations here.

Creative Performance: Search Functionality 🔎

Based on client feedback, we added a Search Functionality to the new Creative Performance report. This makes it possible to filter on Creatives that have been used in a specific channel, campaign or ad set. The creative results will update based on the selected filter. Analyze the performance on creative level and leverage this knowledge to increase total marketing performance.

Explore our new Creative Studio!

NEW REPORT: Keywords & Products 🔥

We added a new report to give insight in the performance of your Keyword and Pmax / Shopping products. Know which products and keywords are performing well based on the Billy attribution models and use this to increase your marketing performance.

Update your Google Ads UTM if this report doesn't show data.

Status column in tables 🚥

To all tables showing paid advertising results we added a status column, showing the current status of the campaign, ad set or ad. The status shows if a campaign is currently active / inactive in the ad manager.

Additional amazing improvements 🔥

• Added a column to Custom Events to show if the Custom Event is received at least once.
• Updated the Attribution Model dropdown to show if a model is based on Clicks or Clicks + Views

Hey there,

The product update of August has arrived 🙌.

Read on to learn what we improved in August 2023.

NEW: Creative Performance 🧑🏻‍🎨

We upgraded the Creative Studio with Creative Performance. In this report, you can analyze your used creatives on marketing performance. See which creatives generate the most revenue, conversions or ROAS.

Next to this, we also added Ad copy, giving you the ability to accurately track creative performance down to conversion level.

Send delayed conversions as event to Billy Grace 🚀

It is now possible to send delayed conversions that happen after a web conversion to Billy Grace. For example: Free test rides that in a later stage convert, or a demo request on the website that will convert in the future. The actual conversion will be a new event in your reports, but will be connected to the touchpoints of the first web conversion. This can give insight in which campaigns bring in qualitative leads.

The set-up is technical, but definitely worth looking in to if you have development capacity. Read more here.

Adcalls Integration ☎️

Are you tracking incoming phone calls on your website with Adcalls? Then you can now use our integration to add the tracked calls as a Custom event in Billy Grace. Making it possible to use the tracked calls as optimization goal and see the actual performance of campaigns that converted in to a call.

You can activate this Integration in the Adcalls environment. Not using Adcalls yet, but interested in call tracking? Visit the adcalls website.

Additional amazing improvements 🔥

• Improvements in the Unified Marketing Measurement Model, making it more accurate;
• Multiple usability improvements in settings / configuration;

Hey there,

The product update of July has arrived 🙌.

Read on to learn what we improved in July 2023.

NEW: NOTIFICATIONS 📫

In the top right corner of our app, we added notifications. With notifications, we will update you about configuration issues, optimization adjustments and in the future with data-driven recommendations and insights. Click on Manage Notifications in the popup to view all past notifications.

OPTIMIZATIONS UPDATES 🚀

Unified Marketing Measurement

The attribution model: Unified Marketing Measurement is now available in Optimizations. Selecting this model makes it possible to add bottom and top funnel campaigns together, as the UMM model gives insight in performance of viewability channels like Meta en YouTube.

Learn more about the attribution models used in Billy Grace.

Attribution Windows

It is now possible to adjust the attribution window that the Optimization uses to optimize budgets on.

Minimum Spend

We also added an extra field to the optimization form: Minimum Spend. If this field is filled in with a number, then our algorithm will not touch campaigns / ad sets that did not meet the minimum spend. This is mostly helpful when adding new campaigns / ad sets to an existing Optimization, as this prevents the algorithm to scale down campaigns / ad sets with low spend.

NEW PAGE: MODEL COMPARISON 📈

We added a model comparison page to the Analytics reports. On this page, you can easily analyze the results of different attribution models and windows. Select a base model and a model to compare with, and the metrics in the table will update accordingly.

FOR CLIENTS: USER MANAGEMENT 🧘

Down in the left menu, we added a user management page. On the user management page, you can invite colleagues that need only need access to the current client you are viewing.

Additional amazing improvements 🔥

• Improvements to the Optimization algorithm to better account for short term changes in results;
• It is now possible to turn off the Comparison Date picker. Turn off the switch inside the date picker to not show comparisons in reports.
• Improved table readability and usability;

Hey there,

The release update of June has arrived 🙌.

Read on to learn what we improved in June 2023.

NEW ATTRIBUTION MODEL 🚀

Our data team have been working for months on a new attribution model which will be a total game changer to accurately attribute performance to the full marketing funnel.

Introducing: Unified Marketing Measurement (UMM). UMM combines our Multi-touch click attribution model with Marketing Mix Modelling techniques. This makes it possible to accurately predict the performance of the full marketing funnel.

In practice this will lead to UMM attributing conversion value to viewability channels like: Meta, Pinterest, YouTube and Display. Giving you the power to for the first time gain insight in top to bottom funnel performance.

Read more about the Attribution models used in Billy Grace here.

Important: UMM is only available for clients which sufficient data. If the threshold is met, it will automatically become selectable in the Attribution Model dropdown.

NEW FEATURE: Bookmarks 🔖

Bookmarks are available on every page and in every table, and they let you save the selected layout. This gives you the power to create your own dashboard and table set up.

Find the bookmark icon at the top of a page or in the top right corner of a table.

NEW FEATURE: Attribution Settings 💁

Under settings - Profile we added the option to attribute a max percentage of conversion value to branded or organic touchpoints. You can fill in multiple branded keywords by dividing them by comma's. We recommend setting a max of 20% conversion value to branded. In case of the following conversion path:

Meta ad click - Google Branded

This will mean the Google Branded campaign can get a maximum of 20% conversion value.

NEW FEATURE: Campaign filter 🍒

Under Settings - Profile you have the possibility to add campaign filters. This can be used to filter campaign results and spend from reports. For example, if you run campaigns from ad managers for different countries, then you can filter those campaigns from your reports.

NEW: Optimization Performance 📈

We redesigned the Optimization Performance report and added more information about: Budgets, Keywords (Google) and performance indicators. Next to this, we added a date picker to easily analyze historical performance of campaigns that are optimized by Billy Grace.

Check it out!

Additional amazing improvements 🔥

• Introducing 1-Day, 7-Day, 30-Day and Unlimited attribution windows to gain insight in short and long term performance of ads;
• Improved loading speed and overall performance;
• Improved table readability and usability;

Hey there,

The release update of April has arrived 🙌.

Read on to learn what we improved in April 2023.

Automation Rules based on the Weather Forecast are NOW available. ☀️ 🌧️

In the beginning of April we released the new version of Automation Rules which can help you further automating your daily tasks. We added the following improvements in April:

• Temperature and Chance of Rain are now available as a rule option, you can use this to, for example, scale up ads based on the weather prediction;
• A rule can now count on ad, adset or campaign level;
• The attribution window is now adjustable;

Read here how to use the weather forecast in Automation Rules and Optimizations.

NEW FEATURE: Channel Grouping 📈

With Channel Grouping you can exclude or group channels from the Channel Performance page. Navigate to settings - Channel Grouping to create one. Read here how to create a Channel Group to clean up your Channel Performance overview.

IMPROVED: Attribution Modelling 🚀

We keep on improving our models to show the most accurate performance of your ads. Curious to learn more about the optimized attribution models used in Billy Grace? Read this article.

Additional amazing improvements 🔥

• Made the indent in tables better readable;
• For Partners we added a client dropdown in the left menu, making it easier to switch between clients and more clear which client you are currently viewing;
• Added +- 15 new metrics (nr. depends on your client type) to the dropdown on the homepage. This unlocks new scaling possibilities and gives you a better understanding of your KPI's;
• Soon, the homepage will be customizable to your wishes, giving you the power to create your own dashboard. More on this in next release update;
• We added a Custom Event Label to Custom Events to change the name of Events in reports;

Hi there,

A release with new features and updates is now live! 🙌.

Read on to learn what we improved in March 2023.

NEW FEATURE: Automation Rules V2 🚀

We released Automation Rule V2! Use automation rules to automatically scale up good performing campaigns in optimizations, pause under performing campaigns or allocate a set budget to a certain channel.

In the new Automation Rules you can define tasks en set conditions based on AND and OR statements. This gives you huge possibilities to further automate your daily campaign optimization tasks. Read this article for a detailed explanation of Automation Rules.

NEW CHANNEL: Bing 🎉

We added Bing as a marketing channel. Navigate to settings - authorizations to connect Bing to your Billy Grace account. Bing will be available in the Campaign Performance report. Upcoming week, we will add Bing as an option to Optimizations. Don't forget to add the Bing UTM parameters. Find them on the UTM page in settings.

NEW FEATURE: Attribution Windows 🤩

Based on your feedback, we added the option to change the Attribution window. The window affects all metrics with the green 'Attribution' label. Read this article for more information about Attribution windows.

Some more amazing improvements 🔥

• Table layouts are now saved, so the software is completely customizable to your wishes. When you drag around columns or show more / fewer columns, this will be saved per selected goal;
• Added a Compare date picker. You are now able to compare any period you like!
• Improved the readability of data tables by making the first column and row sticky;
• Added Net sales and Gross sales metrics to Overview;
• Added the option to exclude refunds from all metrics - navigate to settings - profile to adjust the handling of refunds;

Hey there,

A release with new features and updates is live. 🙌.

Read on to learn what we improved in January 2023.

Creative Studio 🎨

Creatives from TikTok and Pinterest are now available in the Creative Studio. We keep expanding the creative studio, with ad copies coming up next.

Custom Events 🚀

Released as a beta module in the beginning of December, the Custom Event feature is now live and ready to be used by all clients. Custom Events let you configure your own conversion goals via Google Tag Manager. Custom Events can be used to filter reports and as a goal in the AI budget optimization feature.

Read more about Custom Events.

User Management (agencies) 🥂

For agencies, we added the feature to invite your colleagues to Billy Grace. Navigate to Partner Dashboard (in the upper right corner) to check out the new menu with User Management to invite colleagues.

User Management for clients will be available soon!

Small but important improvements 🔥

A summary of small improvements:

• Page speed is improved;
• A new graph in Optimization Performance which shows the set daily budget and the actual spent daily budget, this helps you keep track of your actual daily total spent;
• We added spent as a metric to the "Recommended budget over time" table in Optimization Performance;
• Added a total row to the tables in Optimization Performance, Channel Performance, Campaign Performance and the Creative Studio.

Hey there,

A release with new features is now live. We have been very busy the last couple of weeks to improve our platform. Read on to find out what this release means for you. The changes are ordered on importance:

Introducing the Billy Pixel 🥇

We are happy to introduce the Billy Pixel. The Billy Pixel is our own tracking solution which you can implement into your store to track your marketing performance even more accurately.

When you implement the Pixel you will gain access to the following features:

• Channel performance page
• Additional optimization goals (e.g. New Customer Revenue)
• Improved attribution modelling and additional metrics in all tables

Want to find out more about the Pixel and read how to implement it? Read this article to learn more about the Pixel and information on how to install.

Channel Performance ✨

If you install the Billy Pixel, you will have access to Channel Performance in the Marketing Cloud. In Channel Performance, you see an overview of all channels that are responsible for traffic to your website. From organic to e-mail to paid advertising, everything in one overview. In summary:

• Track performance of all channels that bring traffic to your website;
• Gain insight in attributed revenue, orders, new customers and returning customer per channel;
• All incoming traffic that have utm_source and utm_medium are included;
• You will be able to see the performance of any channel that is not natively connected to Billy Grace, but has UTM's.

Read more about Channel Performance.

Custom Events - Beta 👶

Under settings, you will find a new item that is called Custom Events. This feature is currently in beta and makes it possible to create your own events that are measured via the Billy Pixel.

More information regarding how to add Custom Events is coming soon.

Small (but important) improvements 🔥

Next to these three amazing new features, hereby a summary of other changes:

• Improved readability of tables throughout the platform;
• Campaign and Adset tables now have nesting to lower levels, making it possible to navigate from campaign to ad level.
• Added a UTM page under settings, to directly copy the right UTM for every marketing channel;
• For Shopify stores several Custom Events are automatically tracked after installing the Billy Pixel. Activate these on the Custom Event page;

Keep in mind that some changes are only visible after you have installed the Billy Pixel. Read this guide for a how-to.