Product update March 🚀

Shared by Charlotte • April 08, 2024

Hey there,

Hopefully you had an amazing sunny weekend! It’s Spring time and just like the Flora and Fauna, it’s the season of rapid growth! 🎀🐰

Read on to learn what we improved in March 2024.

NEW CHANNEL: Criteo 🌟

We have added the commerce media platform Criteo to Billy Grace. Seamlessly connect with Criteo to dive into advanced advertising strategies to elevate your campaigns.

Go to the Integrations page and connect Criteo now. And don't forget to add the right UTM's for Criteo.

Added new date features to Automation Rules 📅

We have extended the date features with two new variables; Date Range and Month in the year. With the new date range picker, you can now easily select a specific date range for optimization. And if you'd like to optimize in certain months, you can use the option Month in the year.

For example, if you like to increase your daily budget for your campaigns during the summer months or decrease it during the winter months.

Added new variables to Automation Rules 🔡

In the same dropdown as shown above we have added multiple variables on which you can steer your campaigns through automations. With these metrics, you can add conditions like; if CPC is equal/ greater/ less than X amount in the selected period, increase or decrease daily budget.

We have added the following metrics:

CPM (Cost per Mille)
CTR (Click Through Rate)
CVR (Conversion Rate )
CPC (Cost per Click)
CAC (Customer Acquisition Cost)

NEW: Pixel Release Notes page 📜

For enhanced transparency, we have added a new page where you can find the latest release updates regarding the Billy Pixel.

Enhanced automation with Target ROAS/CPA switch 🤖

Take control of your campaign optimization with our latest update to the automation form. With the Target ROAS/CPA switch, you can now automatically update your target ROAS/CPA once a week based on our algorithm's recommendations.

Additional amazing improvements 🚀

Search bar added in the metrics dropdown for improved navigation and selection.

🛠️ Stay tuned! We are actively working behind the scenes on integrating with Salesforce Commerce Cloud and Channable. More updates coming soon!