Hey There ,

November is packed with updates to give you more flexibility, clearer insights, and a smoother experience in Billy Grace. Analyze your peak season results, customize your dashboards with hierarchy controls, and explore our newest integration. We’re also giving our Support chatbot a fresh new identity.

Here's everything that's new 👇

🛍️ First Peak Season Insights

The peak Black Friday/Cyber Monday period has now ended. You can start analyzing your performance for this week using our MTA and UMM models. Automations can also be safely reactivated, as the feature automatically detects and filters traffic spikes.

🔧 Flexible Hierarchy Controls in Channel Performance

You can now fully customize the hierarchy in your Channel Performance dashboard. Adjust the order of the layers (source, medium, campaign, ad set, ad) or remove layers you don’t need. This gives you more control over how your data is structured and makes it easier to focus on the level of detail that matters most.
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Ready to try it out? Go to Channel Performance now.
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🔗 New Integrations: QuantCast

You asked, we delivered! You can now integrate directly with QuantCast.
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💬 Our Support Chatbot has a new name

We’re giving our virtual Support assistant its own identity. Say hello to Nora! Our chatbot, introduced in September, now has a fresh new name but still answers your questions within minutes.

📊 Attribution Window Insights: out of Beta

Understand the share of attribution value across touchpoints, and how those touchpoints fall into different attribution windows. This allows you to evaluate how effective your channels are over time. It also helps to decide which attribution window to select in your analysis and automations.

Explore the Attribution Window Insights in your dashboard or check the Helpdesk for more information.

That’s everything for November!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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Hey There ,

October has been all about giving you more control, smarter insights, and powerful new ways to optimize your campaigns. From deeper landing page analysis to new automation rules, plus some exciting betas.

Check out what’s new this month 👇

🧩 Page Filters in Landing Page Report

Our filters are now extended to the Landing Page dashboard. Refine your insights with:

• Landing Page URL
• Channel / Medium / Campaign
• Device type
• Device brand
• Operating system
• IP country
• Web / App

Zoom in on exactly the insights you need to optimize landing page performance.

⚙️ New Automation Rules: Increase / Decrease Target ROAS & CPA

Take control of your targets like never before. You can now automatically increase or decrease your target ROAS or CPA by a set percentage. Updates will run once a week when Google allows it.
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Can't wait to set these up? Go to Automation Rules now.

📈 Bar Chart View in Trends Report

You can now switch between line charts, bar charts, or let Billy Grace automatically choose the best chart type based on your granularity (daily, weekly, monthly, quarterly).

🔗 New Integrations: Indeed and X

You asked, we delivered! You can now integrate directly with Indeed and X.

🛠 Billy’s Metric Builder (Beta)

Create custom metrics tailored to your unique business goals. The Metric Builder lets you combine existing metrics, apply formulas, and define whether higher or lower values indicate better performance. Perfect for tracking metrics that aren’t included by default and making your dashboards truly your own.

📊 Attribution Window Insights (Beta)

Understand the share of attribution value across touchpoints, and how those touchpoints fall into different attribution windows. This allows you to evaluate how effective your channels are over time. It also helps to decide which attribution window to select in your analysis and automations.

All beta features will be rolled out to everyone automatically once we’ve processed the first round of feedback and they’re ready for full usage.

That’s everything for October!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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Hey There ,

This month we’ve been busy making Billy Grace smarter, faster, and more precise. You can now zoom in on the exact insights you need with our expanded page filters, while we’ve also made it easier to import data, copy key metrics, and more.

Check out what’s new this month 👇

🆕 Expanded Page Filters

Our filters are now even more powerful! Refine your views by:

• Device type
• Device brand
• Operating system
• IP country
• Web / App

This makes it easier than ever to zoom in on the exact insights you need.

⚙️ Custom Import – New Form

We’ve redesigned the custom import form to make submitting data easier, faster, and more intuitive.
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📋 Copy-Paste Buttons in Metric Cards

You asked, we delivered! You can now easily copy and paste data directly from your metric cards, no more manual typing or screenshots needed.
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🎯 Target Tracker & Automation Insights: out of beta

Both Target Tracker and Automation Insights are now fully available to all users.

• Target Tracker: See how close you are to hitting your goals, whether it’s revenue, ROAS, or other metrics. Perfect for sharing progress internally and keeping your team aligned.

• Automation Insights: Get full transparency into how budget recommendations are made, including a breakdown of your automation settings, budget ranges, and rule conditions.

That’s everything for September!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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Hey There ,

We’ve rolled out several powerful updates in July to further improve transparency, track performance better, and act faster.

Check out what’s new this month 👇

✅ New Recommended Task: No Attributed Events

We’ve added a new recommended task that flags underperforming ads, so you can quickly identify which ads need attention. Find an example below:

“The highlighted ads have run for at least 7 days with sufficient spend but show no attributed events (MTA) and rank in the bottom 1% (UMM). Data reflects the past 7 days up to this moment.”

⚙️ Duplicate Automation Rules

You can now duplicate existing automation rules with one click, saving time when setting up similar workflows.
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🔍 Search Terms & Console

Get deeper insights into your users' search behavior. The new Search Terms and Console section helps you understand what users are searching for, where they land, and how you can optimize content accordingly.
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📈 Automation Insights (Beta)

With the new Automation Insights, you get greater clarity and transparency into how budget recommendations are made.

It provides a breakdown of your automation settings, budget ranges, and rule conditions. You can review daily details, explore past recommendations, and understand the logic behind each change.
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🎯 Target Tracker (Beta)

Track how close you are to hitting your goals, whether it's revenue, ROAS, or any other metric. With the new Target Tracker, you always know where you stand. It’s also a great tool to share progress internally and keep the rest of the organization aligned on performance.

That’s everything for July!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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Hey There ,

June brings a wave of new (beta) features and backend improvements to make your experience with Billy Grace even smoother and more powerful.

Here’s what’s new this month 👇

🧠 UMM Insights (Beta)

Get deeper insight into the Unified Marketing Measurement model

In this dashboard you'll be able to:

• Quickly asses how accurate the UMM attribution model is
• See the certainty range of your campaigns
• Spot view-driven conversions and cross-channel impact

🔍 Match Type in Keywords

Gain clarity in keyword performance

You can now view the match type (broad, phrase, exact) tied to each keyword, giving you better context when analyzing paid search campaigns.
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🧩 Regex in Filtered Views

More advanced filtering at your fingertips

Filtered Views now support regex, enabling users to create flexible filters by matching patterns in names and values.
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📦 Filters Saved in Direct Exports

Keep your filters intact in direct exports

Exported reports now retain your applied filters, making it easier to work with data exactly as you configured it in the platform.

🔏 Profile & Security Settings

Personalize and secure your account

We’ve added a new Profile & Security page where you can upload your profile picture and manage 2FA (two-factor authentication). Giving you an extra layer of protection to keep your account safer.

That’s everything for June!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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Hey There ,

Here are the May updates fresh from our dev team. We've made Billy Grace even more powerful for clients, with better insights, smoother tracking, and stronger security.

Here’s what’s new this month 👇

🎨 Filter Your Creative Insights

Page Filters now available in Creative Performance

You can now filter by campaign, ad group or channel to quickly find your top-performing creatives. No more endless scrolling, just the insights that matter most.

📊 Find more metrics in your dashboards

New Metrics in the Metric Cards and Tables

We’ve added new data points to your dashboards for broader performance analysis.

Channel Performance Metric Cards

• Conversion Rate
• Total Number of Events
• Attributed Events

Paid Performance Tables

• NCROAS
• RCROAS

🛡️ Secure and Scalable

Auth0 Migration Complete

We’ve fully migrated to Auth0, a trusted identity platform, to manage user login securely and efficiently.

Auth0 will act as a subprocessor, a third-party service that helps us deliver secure authentication. It only processes the minimum data needed to support login and access features, and complies with all relevant privacy and security standards.

🛍️ Product-Level Performance

Introducing Product Performance for our e-commerce clients

See exactly how individual products are performing and serves as a tool to make the right decisions about the products you sell.

Right now, it offers powerful insights for products within your e-commerce store, with exciting updates on the way to expand its capabilities even further.

🪲 Debug Smarter

Pixel Debugger now available!

Troubleshoot your tracking with confidence. The new Pixel Debugger makes it easy to verify pixel setups and resolve issues fast.

📏 Dimension Levels in Reports

You can now select how detailed you want your channel breakdown to be when viewing reports. Choose the level that gives you the most relevant insights.

• Source
• Medium
• Campaign
• Adset
• Ad

These dimensions will allow for a more detailed analysis and clearer view of your marketing performance.

That’s everything for May!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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Hey There ,

As we head into the brighter days of spring, we’ve got some fresh updates to share that make working with Billy Grace even smoother 🌼
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Read on to see what’s new in April!

📊 Grouping in Model Comparison

You can now group data in the Model Comparison view, making it easier to analyze performance across segments and spot trends at a glance.

📆 Date Comparison in Absolutes

Compare data with absolute values, not just percentages. This gives you a clearer understanding of how performance differs from previous date ranges in real numbers

🎓 Automation Trainings – Now Twice a Month

Are you new to Automations or want to sharpen your skills? Join our bi-weekly Automations training, where we cover the basics of setting up an Automation and using Automation Rules. Open to everyone!
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🛠️ Successful Database Migration

We’ve completed a major database migration behind the scenes to ensure faster performance, better reliability, and scalability as we continue to grow.
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Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
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Hey There ,

Spring is in the air, and so are fresh updates to Billy Grace! 🌱 This month, we've rolled out powerful new features that make analyzing trends, customizing reports, and influencing our roadmap easier than ever.
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Read on to learn what we improved in March 2025.

🌍 Location-Based Weather Automation

You can now refine your weather automation rules by targeting specific locations. Filter by state or province to tailor campaigns based on local weather conditions.

📈 Analysis Over Time in Custom Reports

A highly requested feature is here! You can now analyze custom events and metrics over time directly in Billy Grace, no need for manual exports. View trends by day, week, month, quarter, or year, helping you spot patterns and optimize performance faster.

🗳️ Introducing Billy's Brainstorm!

We’re putting the future of Billy Grace in your hands! Billy's Brainstorm lets you see what we’re working on and vote on features you’d love to see next. Your input shapes our roadmap!
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Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
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Hey There ,

February may be a short month, but we’ve packed it with powerful updates to help you optimize campaigns more efficiently! 🚀 From new reporting enhancements to improved custom imports, here’s what’s new in Billy Grace.

Read on to learn what we improved in February 2025.

📊 Page Filters in Channel Performance

We've also added page filters to the Channel Performance report. You can now create filtered views (and even add emojis!) to keep your insights organized and visually engaging.

⏸️ Keywords Pause Button

Managing your keyword performance is now easier with the new pause button—you can now pause underperforming keywords directly within Billy Grace.

📅 Scheduled Exports in Custom Reports

You can now schedule exports directly within Custom Reports! Automate report delivery to ensure your team always has the latest insights without manual downloads.

💰 Renamed Decay Curve to Return on Investment

To better reflect its purpose, we’ve renamed the Decay Curve to Return on Investment (ROI). The functionality remains the same—providing you a visual representation of how campaign spending has been related to performance.
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🔍 Improved Custom Import Troubleshooting

We've made Custom Imports more transparent and easier to manage:

📋 New Data Table – Check exactly which columns and data are being sent to Billy Grace.

⚠️ Missing Column Warnings – Get clear notifications if any required columns are missing from your import.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
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Hey there,

The first month of 2025 is already behind us, and we’ve been busy making Billy Grace even better! 🚀 This month’s updates bring new automation options and improved attribution insights to help you optimize your campaigns more efficiently.

Read on to learn what we improved in January 2025.

🚀 Xandr, Snapchat & DV360 in Automation Form

We’ve expanded the Automation Form to support Xandr, Snapchat, and DV360!

📊 Reach & Frequency in Automation Rules

You can now use Reach & Frequency as variables in Automation Rules!
Reach and Frequency are only available for TikTok and Meta and for the task decrease or increase campaign/adset budget.

📖 Updated Attribution Documentation

We’ve improved our Attribution Models article with new insights on when to use which attribution model.

📢 Adhese in Journeys

We’ve added Adhese to the Journeys in the Trends & Journeys report. Giving you more visibility into how this channel contributes to your customer journey and campaign performance.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
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  We are also looking for clients using active Quantcast campaigns to set up an integration. Let us know via support@billygrace.com.