Product update February 2025

Hey There ,

February may be a short month, but we’ve packed it with powerful updates to help you optimize campaigns more efficiently! 🚀 From new reporting enhancements to improved custom imports, here’s what’s new in Billy Grace.

Read on to learn what we improved in February 2025.

📊 Page Filters in Channel Performance

We've also added page filters to the Channel Performance report. You can now create filtered views (and even add emojis!) to keep your insights organized and visually engaging.

⏸️ Keywords Pause Button

Managing your keyword performance is now easier with the new pause button—you can now pause underperforming keywords directly within Billy Grace.

📅 Scheduled Exports in Custom Reports

You can now schedule exports directly within Custom Reports! Automate report delivery to ensure your team always has the latest insights without manual downloads.

💰 Renamed Decay Curve to Return on Investment

To better reflect its purpose, we’ve renamed the Decay Curve to Return on Investment (ROI). The functionality remains the same—providing you a visual representation of how campaign spending has been related to performance.
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🔍 Improved Custom Import Troubleshooting

We've made Custom Imports more transparent and easier to manage:

📋 New Data Table – Check exactly which columns and data are being sent to Billy Grace.

⚠️ Missing Column Warnings – Get clear notifications if any required columns are missing from your import.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
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