Product update January 2025

Hey there,

The first month of 2025 is already behind us, and we’ve been busy making Billy Grace even better! 🚀 This month’s updates bring new automation options and improved attribution insights to help you optimize your campaigns more efficiently.

Read on to learn what we improved in January 2025.

🚀 Xandr, Snapchat & DV360 in Automation Form

We’ve expanded the Automation Form to support Xandr, Snapchat, and DV360!

📊 Reach & Frequency in Automation Rules

You can now use Reach & Frequency as variables in Automation Rules!
Reach and Frequency are only available for TikTok and Meta and for the task decrease or increase campaign/adset budget.

📖 Updated Attribution Documentation

We’ve improved our Attribution Models article with new insights on when to use which attribution model.

📢 Adhese in Journeys

We’ve added Adhese to the Journeys in the Trends & Journeys report. Giving you more visibility into how this channel contributes to your customer journey and campaign performance.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
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  We are also looking for clients using active Quantcast campaigns to set up an integration. Let us know via support@billygrace.com.