Product update August 2024

Hey there,

I hope you have enjoyed the last days of summer! ☀️. As August ended, we're excited to share the latest updates to help elevate your campaigns to the next level! 🚀

Read on to discover what we improved in August 2024.

🌟 Added PMax Insights Page

We’ve introduced the PMax Insights page, a new report that provides insights into ad placements (display, shopping, video, search), showing percentages and absolute spends per placement type within PMAX.

Now, in one overview, you can see where Google spends your PMax campaign budget, allowing you to identify trends and determine if your spending aligns with your goals.

Additionally, it helps you gain insights into whether PMax overlaps with or (negatively) impacts your search campaigns.

⚙️ Added Attribution Mode Dropdown

This update helps you better understand how your marketing efforts contribute to conversions.

- Session Date: Allocates credit to the day the touchpoint occurred.

- Event Date: Allocates credit to the day the event occurred.

Each mode provides unique insights into your campaign performance, helping you choose the best approach for your analysis.

📊 Table Grouping Now Available in Channel Performance and Landing Page

We’ve expanded the table grouping functionality to the Landing Page and Channel Performance reports. This allows you to organize and view your data more efficiently and makes it easier to compare performance across different segments and channels.

Additional amazing improvements 🚀

• Added backend Events Tab to Troubleshoot Pixel Page: To simplify troubleshooting and quickly identify and resolve issues.
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Xandr. More updates are coming soon!