Hey there,

The first month of 2025 is already behind us, and we’ve been busy making Billy Grace even better! 🚀 This month’s updates bring new automation options and improved attribution insights to help you optimize your campaigns more efficiently.

Read on to learn what we improved in January 2025.

🚀 Xandr, Snapchat & DV360 in Automation Form

We’ve expanded the Automation Form to support Xandr, Snapchat, and DV360!

📊 Reach & Frequency in Automation Rules

You can now use Reach & Frequency as variables in Automation Rules!
Reach and Frequency are only available for TikTok and Meta and for the task decrease or increase campaign/adset budget.

📖 Updated Attribution Documentation

We’ve improved our Attribution Models article with new insights on when to use which attribution model.

📢 Adhese in Journeys

We’ve added Adhese to the Journeys in the Trends & Journeys report. Giving you more visibility into how this channel contributes to your customer journey and campaign performance.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
  ​
  We are also looking for clients using active Quantcast campaigns to set up an integration. Let us know via support@billygrace.com.

Hey there,

🎉 Happy New Year! As we kick off 2025, we’re excited to share the final updates from December. These improvements are here to help you start the year strong and make the most out of Billy Grace.

Read on to learn what we improved in December 2024.

📊 Custom Reports

You can now build Custom Reports tailored to your specific needs. Select the metrics and dimensions that matter most to your business for clearer, more actionable insights.

With the introduction of Reports, you have the ability to select up to 5 custom events in the same data table.
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✅ Recommended Tasks

Not sure where to start? In our new Recommended Tasks feature you get daily to-do’s from Billy Grace. For example:

• Expired integrations that you need to check;
• Finishing up essential configuration settings;
• Checking UTM parameters to ensure accurate tracking;

Soon this will be extended with:

• Tasks about data anomalies

​📇 CRM Page

For clients with a CRM integration, we’ve introduced a dedicated CRM Page. You can find this page under Settings.

⏱️ Last Updated Time on Attribution Models

We’ve added a ‘Last Updated’ timestamp to Attribution Models, so you always know when your data was last refreshed.

🛒 Marketplace Orders Display

Billy Grace now displays orders from marketplaces like Bol, Amazon, and Kruidvat in Channel Performance. This makes tracking and optimizing sales across multiple platforms easier from one central dashboard.

Using other marketplaces? Contact support@billygrace.com for more info.
​

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Marktplaats.
  ​
  We are also looking for clients using active Quantcast campaigns to set up an integration. Let us know via support@billygrace.com.

Hey there,

As the festive season kicks off, we’re excited to share the latest updates from Billy Grace that will make your end-of-year campaigns even more impactful.

Read on to learn what we improved in November 2024.

🛠️ Filtered Views on Paid Performance

We’ve added Page Filters to the Paid Performance tab! You can now create filtered views (and even add emojis!) to keep your insights organized and visually engaging. For more details, check out the guide below.
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🤝 Adform Integration

With our new Adform integration, Adform impressions are now included in our UMM model. This means you can see the performance of your Adform campaigns within a full-funnel view, alongside other channels.

You can connect Adform on the integrations page. You can find the required tracking parameters here.
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🎨 Creative & Placement and Placements in Creative Performance Report

The Creative Performance report now includes creative and placement data. Now you can analyze the performance of creatives in combination with their placements. And gain insights into placement-specific performance, independent of the creative used, to understand better where your ads shine.
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🏷️ Product Labelizer (Channable Integration)

With our Product Labelizer feature, you can now label your products in Google Ads based on Billy Grace attribution data. These insights/labels can be used in your ad manager to use specific products in specific campaigns. This streamlines your product feed management and boosts campaign efficiency.

🔍 Unattributed Status on E-commerce Page

We’ve introduced an Unattributed status to the E-commerce page, making identifying and analyzing orders that aren’t linked to specific campaigns easier.

You can use this to troubleshoot in your e-commerce platform if these orders come from a different source than the website. (e.g. marketplaces)
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📊 Import Custom Data Page

Want to add your own data, like order data or backend events, via BigQuery or SFTP? Our new Import Custom Data Page makes this possible. (Note: This feature is only available per request. Ask one of our customer success managers to set this up for you)

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Quantcast & Marktplaats.

Hey there,

With the end of October behind us, we're excited to share the latest updates we've made to Billy Grace! 🍁 Here’s a look at the new features and improvements designed to help you elevate your campaigns.

Read on to learn what we improved in October 2024.

📈 Reach & Frequency in Trends & Journeys Report

You can now track Reach & Frequency metrics directly within the Trends & Journeys report. This addition helps you better understand the audience impact and engagement across your campaigns.

💰 Sync Total Daily Budget with Ad Managers

To simplify budget management, you can sync your total daily budget seamlessly with Ad Managers in the Automation form's Budget step. This integration ensures better alignment across all platforms and keeps your budget in check.
​

🎯 Adset Selection in Automation Form

When setting up campaigns, you can now refine your choices by selecting specific adsets directly in the Automation form. This provides even more control over your campaigns, allowing for granular optimizations at every step.

🎛️ Dropdown for Custom Events in Troubleshoot Pixel

We've added a dropdown feature that allows you to quickly select and view all custom events within the pixel troubleshooting section. This will streamline the process of tracking and diagnosing your pixel events.
Additional amazing improvements 🚀
​

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Quantcast & Marktplaats.

Hey there,

As the leaves start to turn and fall approaches, we’re thrilled to share some exciting new updates from September! 🍂 Here's what we’ve been working on to help you get even more out of your marketing.

Read on to learn what we improved in September 2024.

🌟Added Xandr Integration

We’ve integrated with Xandr, allowing you to seamlessly optimize your ad campaigns on one of the most powerful display and video advertising platforms.

You can connect Xandr on the Integrations page. You can find the required tracking parameters here.
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⚙️ Added Run Frequency to Automation Form

You can now set Run Frequency on the Budget step of the Automation form. This feature lets you control on which days the Automation will run, allowing for more precise budget management.

🔍 Added Adset Filtering

We’ve enhanced the filtering capabilities by adding adset filtering in addition to campaign filtering under General > Settings > Metrics. This gives you more granular control when analyzing performance and optimizing campaigns.
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🎨 Table - New design improvements (screenshot below)

• Filtering - Search bar 🔍

Filtering is now made easier by providing a search bar in addition to your typical filters. This can help speed things up in case you are looking for something specific quickly. You can just type the characters you want to include in your search and find your desired results easier than ever.

• View options 👁️

Modify the way your data tables look and feel easily. Set and forget: your main view settings are now under the “view options” button. We do not want to bother you with unnecessary actions, so we are helping your tables have a more peaceful look and giving you the power to choose your preferences.

• General table hierarchy ䷦

We have grouped your similar actions to enable you to find your desired actions more easily. All your filtering functionalities are now grouped to the left side of your toolbar and your secondary actions like the bookmark and export function are part of the right side of your toolbar.

• Small visual updates 🎨

Last but not least, minor visual changes were made to the tables to make your view more comfortable and promote readability.

🛒 Added Extra Columns to Orders Tab on the E-commerce Page

We’ve added extra columns to the Orders tab, including returning customer status, discount, shipping cost, tax unit cost, and product info. For those integrated with Channable, profit is also displayed.

Additional amazing improvements 🚀

• Added AOV as a Metric to Automation Rules & Paid Performance
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Adform and Marktplaats. More updates are coming soon!

Hey there,

I hope you have enjoyed the last days of summer! ☀️. As August ended, we're excited to share the latest updates to help elevate your campaigns to the next level! 🚀

Read on to discover what we improved in August 2024.

🌟 Added PMax Insights Page

We’ve introduced the PMax Insights page, a new report that provides insights into ad placements (display, shopping, video, search), showing percentages and absolute spends per placement type within PMAX.

Now, in one overview, you can see where Google spends your PMax campaign budget, allowing you to identify trends and determine if your spending aligns with your goals.

Additionally, it helps you gain insights into whether PMax overlaps with or (negatively) impacts your search campaigns.

⚙️ Added Attribution Mode Dropdown

This update helps you better understand how your marketing efforts contribute to conversions.

- Session Date: Allocates credit to the day the touchpoint occurred.

- Event Date: Allocates credit to the day the event occurred.

Each mode provides unique insights into your campaign performance, helping you choose the best approach for your analysis.

📊 Table Grouping Now Available in Channel Performance and Landing Page

We’ve expanded the table grouping functionality to the Landing Page and Channel Performance reports. This allows you to organize and view your data more efficiently and makes it easier to compare performance across different segments and channels.

Additional amazing improvements 🚀

• Added backend Events Tab to Troubleshoot Pixel Page: To simplify troubleshooting and quickly identify and resolve issues.
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Xandr. More updates are coming soon!

Hey there,

I hope you're enjoying the summer sunshine! ☀️ It's August, and we have a huge lineup of updates to share with you! 🌊🌴

Read on to learn what we released in July 2024.

👻&⛰️ NEW INTEGRATIONS: SnapChat & MNTN

Two new integrations: SnapChat and MNTN! Manage and optimize SnapChat ad campaigns directly from Billy Grace to reach a younger, engaged audience. For our US bases clients, we added MNTN to enhance connected TV advertising and extend reach.

Go to the integrations page and authorize SnapChat and MNTN.
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🌟 Expanded Integrations in Automations: Criteo, Reddit and LinkedIn

We’ve expanded our automations capabilities with Criteo, Reddit and LinkedIn. These additions enable you to setup more automations across a variety of platforms, making it easier to optimize your advertising efforts and reach your target audience effectively.

Please note that only budget recommendations for these platforms are available. Soon we will launch the automatic updating feature for these channels.

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📊 Added More Metrics to Paid Performance Table

We’ve enhanced the Paid Performance table with new video metrics:

• Video 100%
• Video 75%
• Video 50%
• Video 25%
• L90D Frequency*
• L90D Reach**

*L90D Frequency will be shown at the source, campaign, and adset levels, representing average values over the selected period.

**L90D Reach will be shown at campaign and adset levels, similarly averaged over the selected period. This provides a more detailed view of how your ads are performing over time.
​

🔍 Added Bing Results to Keywords & Products Report

We’ve included Bing results in the Keywords & Products report, giving you an extensive view of your search performance across different platforms. This helps you to optimize your keywords more effectively.

⚙️ Added Advanced Mode in Automation Form - Max & Min Budget Settings

Take control of your budget with the new advanced mode in the Automation form. You can now set maximum and minimum budget limits when using the increase/decrease budget automation rule. This ensures your campaigns stay within desired financial boundaries, giving you more flexibility and precision in managing your ad spend.

💡 Added Exclude/Include VAT (Btw in Dutch) Option on E-commerce Page

For better financial tracking and reporting, we’ve added an option to exclude or include VAT from metrics on the E-commerce page. *connection with e-commerce platform required

Additional amazing improvements 🚀

• Added CVR to Landing Page report
• Possibility to share data with us by using SFTP
• Added a benchmark functionality available in Creative Performance
• Added YTD and Moving Annual (last 365 days) total to the date picker
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Xandr. More updates are coming soon!

Hey there,

Hopefully, everyone had an amazing start to the summer! 🌞 It's July, and as the days grow longer, so does our lists with updates! 🌻🌊

Read on to discover all the improvements we've made in June 2024.

🌐 NEW INTEGRATION: CM360

We’re thrilled to announce our integration with CM360! This will enable you to streamline your ad campaigns and gain deeper insights into your performance metrics. Elevate your marketing strategies with ease!

Go to the authorization page and authorize CM360. Good to know; if you are serving your DV360 ads via CM360 you should use the CM360 integration, and if you are serving the ads via DV360, you can integrate with DV360.

🌟 Added Holidays and Cloud Cover Variables to Automation Rules!

We’ve expanded our Automation Rules with two new variables: Holidays and Cloud Cover. Optimize your campaigns during key holidays and maximize results. Additionally, optimize your ads based on weather conditions with the new Cloud Cover variable. Whether it’s sunny or cloudy, Billy Grace ensures your budgets are optimized to the day’s forecast.

* Current supported holiday countries are: The Netherlands, Spain, Monaco, New Zealand, United Kingdom, Belgium, Canada, Ireland, Australia, and the United States

📊 Improved table grouping feature

We have improved the table grouping feature in the Paid Performance report. This enhancement ensures that your grouped data loads efficiently, and only refreshing after you click away the table grouping menu.

🛒📈 Added all E-commerce metrics for Magento, WooCommerce and Salesforce

We have added all e-commerce metrics for clients using Magento, WooCommerce and Salesforce. For example, you can now find more metrics on the overview page regarding new and returning customers and attributed revenue.
You can select these metrics in the dropdown menu to add them to your overview dashboard.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Channable for Profit metrics, Snapchat, Xandr and MNTN. More updates are coming soon!

Hey there,

It’s time for our monthly update, with new features and enhancements to our platform! 🚀

Read on to discover all the improvements we've made in May 2024.

🔗 Multi-account support for DV360

Adding multiple DV360 accounts to one Billy Grace account is now possible, creating a total overview of all advertising efforts. You can select multiple account IDs or even add an extra MCC account.

Do you have multiple ad accounts that you want to connect to Billy Grace? Please let us know via the in-app messenger so we can activate this for you!

🔍 Added keyword match types

Introducing keyword match types for enhanced insights in the Keywords & Products report.

• Broad Match: Billy Grace
• Exact Match: [Billy Grace]
• Phrase Match: "Billy Grace"

🛍️ NEW: E-commerce page for E-commerce clients

We have added a new page for E-commerce clients where you can get insights into the various order statuses we receive on which we calculate our metrics. In the “Settings” tab, you can choose which order statuses you want to include or not.

Additional amazing improvements 🚀

• Added a switch button to enable additional E-commerce metrics (for Shopify clients only). You can find this setting when you go to Settings > General > Metrics
• Speed improvements: The last month, our team worked very hard on improving the speed of Billy Grace so you can experience faster load times and smoother performance!

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Channable for Profit metrics. More updates coming soon!

Hey there,

It’s time for our monthly update, with many new features and enhancements to our platform! 🚀

Read on to discover all improvements we've made in April 2024.

✂️ Enhanced Table Grouping in Paid Performance

Exciting news! You can now use advanced campaign grouping capabilities within Billy Grace. Always wanted to effortlessly organize specific campaigns across multiple or within channels? Now you can!

Separate your branded and non-branded campaigns seamlessly. Group campaigns promoting the same product category for streamlined analysis. Want to track spending? Identify campaigns that have spent over $100 with just a few clicks.

With over 20 variables to choose from, you can tailor your campaign analysis table to your needs.

Using grouping will give you more control of your campaign analysis and gain deeper insights as it will also introduce a new total row per group.

🟠 Welcome Reddit Integration

Expand your reach with our latest integration: Reddit! Seamlessly connect to this dynamic platform and incorporate Reddit into your marketing strategies to engage with new audiences.

🔵 Channel Performance Icons

Visualize performance at a glance! We've added icons to represent different channels in Channel Performance, enhancing clarity and usability.

👏 New & Returning Customers Metrics in Automation

Optimize your strategies with new insights! Now available in Automation forms for Magento & WooCommerce, track New & Returning Customers metrics to refine your targeting and engagement strategies.

🔐 New User Role - Read Only

Introducing the Read Only user role! Now you can limit access to analytics data pages and make them read only, ensuring secure and controlled viewing without the ability to make changes to automations.
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✔️ LinkedIn UTM Updated

LinkedIn started to support dynamic parameters, so you no longer have to manually add your ID’s. Please update!
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Additional amazing improvements 🚀

• We’ve added checkboxes and a select current search option to make it easier to select multiple campaigns in Automation forms
• We have created a new tab on the Analytics page - “Trends & Journeys” (this is the same as the campaign analysis we released in February, but now it is also accessible from here)

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Channable for Profit metrics. More updates coming soon!