Product update June 2024

Hey there,

Hopefully, everyone had an amazing start to the summer! 🌞 It's July, and as the days grow longer, so does our lists with updates! 🌻🌊

Read on to discover all the improvements we've made in June 2024.

🌐 NEW INTEGRATION: CM360

We’re thrilled to announce our integration with CM360! This will enable you to streamline your ad campaigns and gain deeper insights into your performance metrics. Elevate your marketing strategies with ease!

Go to the authorization page and authorize CM360. Good to know; if you are serving your DV360 ads via CM360 you should use the CM360 integration, and if you are serving the ads via DV360, you can integrate with DV360.

🌟 Added Holidays and Cloud Cover Variables to Automation Rules!

We’ve expanded our Automation Rules with two new variables: Holidays and Cloud Cover. Optimize your campaigns during key holidays and maximize results. Additionally, optimize your ads based on weather conditions with the new Cloud Cover variable. Whether it’s sunny or cloudy, Billy Grace ensures your budgets are optimized to the day’s forecast.

* Current supported holiday countries are: The Netherlands, Spain, Monaco, New Zealand, United Kingdom, Belgium, Canada, Ireland, Australia, and the United States

📊 Improved table grouping feature

We have improved the table grouping feature in the Paid Performance report. This enhancement ensures that your grouped data loads efficiently, and only refreshing after you click away the table grouping menu.

🛒📈 Added all E-commerce metrics for Magento, WooCommerce and Salesforce

We have added all e-commerce metrics for clients using Magento, WooCommerce and Salesforce. For example, you can now find more metrics on the overview page regarding new and returning customers and attributed revenue.
You can select these metrics in the dropdown menu to add them to your overview dashboard.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Channable for Profit metrics, Snapchat, Xandr and MNTN. More updates are coming soon!