Product update April 2024

Hey there,

It’s time for our monthly update, with many new features and enhancements to our platform! 🚀

Read on to discover all improvements we've made in April 2024.

✂️ Enhanced Table Grouping in Paid Performance

Exciting news! You can now use advanced campaign grouping capabilities within Billy Grace. Always wanted to effortlessly organize specific campaigns across multiple or within channels? Now you can!

Separate your branded and non-branded campaigns seamlessly. Group campaigns promoting the same product category for streamlined analysis. Want to track spending? Identify campaigns that have spent over $100 with just a few clicks.

With over 20 variables to choose from, you can tailor your campaign analysis table to your needs.

Using grouping will give you more control of your campaign analysis and gain deeper insights as it will also introduce a new total row per group.

🟠 Welcome Reddit Integration

Expand your reach with our latest integration: Reddit! Seamlessly connect to this dynamic platform and incorporate Reddit into your marketing strategies to engage with new audiences.

🔵 Channel Performance Icons

Visualize performance at a glance! We've added icons to represent different channels in Channel Performance, enhancing clarity and usability.

👏 New & Returning Customers Metrics in Automation

Optimize your strategies with new insights! Now available in Automation forms for Magento & WooCommerce, track New & Returning Customers metrics to refine your targeting and engagement strategies.

🔐 New User Role - Read Only

Introducing the Read Only user role! Now you can limit access to analytics data pages and make them read only, ensuring secure and controlled viewing without the ability to make changes to automations.
​

✔️ LinkedIn UTM Updated

LinkedIn started to support dynamic parameters, so you no longer have to manually add your ID’s. Please update!
​

Additional amazing improvements 🚀

• We’ve added checkboxes and a select current search option to make it easier to select multiple campaigns in Automation forms
• We have created a new tab on the Analytics page - “Trends & Journeys” (this is the same as the campaign analysis we released in February, but now it is also accessible from here)

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Channable for Profit metrics. More updates coming soon!