Product update October 🚀

Hey there,

The product update of October has arrived 🙌.

Read on to learn what we improved in October 2023.

NEW FEATURE: Target Metrics recommendations

The Billy Grace algorithm now gives recommendations on Target ROAS / CPA In Automations with Google Ads campaigns that have a target ROAS / CPA set.

Billy Grace can help you find the sweet spot of the perfect Target ROAS / CPA in relation to the budget you want to spend. Read more here

Add multiple Google Ad Accounts

It is now possible to add multiple Google Ads accounts to one Billy Grace account, creating a total overview of all advertising efforts. You can select multiple account IDs or even add an extra MCC account.

Do you have multiple ads accounts you want to connect to Billy Grace? Get in touch via the in-app messenger.

NEW CHANNEL: Outbrain 🔥

We added the display network of Outbrain to Billy Grace. Go to the authorization page and connect Outbrain now.

NEW FEATURE: Automation Rules results page 🔎

We have a new Automation Rules results page in Automation Performance.

On this page, you can now view detailed information about your Automation rules and their execution.

In the overview table, you can find the rules that are part of the selected automation.

And in the History table, you can find which rules are triggered.

The “Show Insights” button gives you insights into why a rule is triggered. What were the conditions and are they met or not? Read more here

Additional amazing improvements 🔥

• Added the status of connected channels on the authorization page;
• Added a doesn't contain option to table filtering;
• 🛠️ Behind the scenes we are working hard on the integrations with Magento & WooCommerce
  Reach out to us if you would like to connect these to get more insights into new & returning customers!