Product update July 2024

Hey there,

I hope you're enjoying the summer sunshine! ☀️ It's August, and we have a huge lineup of updates to share with you! 🌊🌴

Read on to learn what we released in July 2024.

👻&⛰️ NEW INTEGRATIONS: SnapChat & MNTN

Two new integrations: SnapChat and MNTN! Manage and optimize SnapChat ad campaigns directly from Billy Grace to reach a younger, engaged audience. For our US bases clients, we added MNTN to enhance connected TV advertising and extend reach.

Go to the integrations page and authorize SnapChat and MNTN.
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🌟 Expanded Integrations in Automations: Criteo, Reddit and LinkedIn

We’ve expanded our automations capabilities with Criteo, Reddit and LinkedIn. These additions enable you to setup more automations across a variety of platforms, making it easier to optimize your advertising efforts and reach your target audience effectively.

Please note that only budget recommendations for these platforms are available. Soon we will launch the automatic updating feature for these channels.

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📊 Added More Metrics to Paid Performance Table

We’ve enhanced the Paid Performance table with new video metrics:

• Video 100%
• Video 75%
• Video 50%
• Video 25%
• L90D Frequency*
• L90D Reach**

*L90D Frequency will be shown at the source, campaign, and adset levels, representing average values over the selected period.

**L90D Reach will be shown at campaign and adset levels, similarly averaged over the selected period. This provides a more detailed view of how your ads are performing over time.
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🔍 Added Bing Results to Keywords & Products Report

We’ve included Bing results in the Keywords & Products report, giving you an extensive view of your search performance across different platforms. This helps you to optimize your keywords more effectively.

⚙️ Added Advanced Mode in Automation Form - Max & Min Budget Settings

Take control of your budget with the new advanced mode in the Automation form. You can now set maximum and minimum budget limits when using the increase/decrease budget automation rule. This ensures your campaigns stay within desired financial boundaries, giving you more flexibility and precision in managing your ad spend.

💡 Added Exclude/Include VAT (Btw in Dutch) Option on E-commerce Page

For better financial tracking and reporting, we’ve added an option to exclude or include VAT from metrics on the E-commerce page. *connection with e-commerce platform required

Additional amazing improvements 🚀

• Added CVR to Landing Page report
• Possibility to share data with us by using SFTP
• Added a benchmark functionality available in Creative Performance
• Added YTD and Moving Annual (last 365 days) total to the date picker
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Xandr. More updates are coming soon!