Product update February 🚀

Hey there,

Our new product update has arrived 🙌

Hopefully, everyone had an amazing extended February!

Read on to learn what we improved in February 2024.

NEW FEATURE: Campaign Analysis Page 📈

To enhance your campaign monitoring capabilities, we've added a new "Campaign Analysis" page, accessible from the Paid Performance section. This page offers insights into Campaign Trends & Journeys, within this feature, you are able to compare campaigns from different platforms based on any metric. Enabling you to make data-driven decisions for campaign optimization.

To view the Campaign Analysis page, click on the magnifying glass next to the campaign name.
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Click the button below to read more and watch a video with a report walkthrough.
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NEW REPORT: Landing Page 🛬

To provide you with detailed insights into the performance of your landing pages, we've added a new "Landing Page Report" page. This feature allows for a deeper analysis of user engagement and conversion rates. Check it out here.

NEW: Pixel Menu Added ⚙️

We've introduced the Pixel Menu, which includes the Pixel snippet code, and troubleshooting for pixel issues. This addition makes managing and optimizing your tracking pixels easier for more accurate campaign data.

You can now filter IP addresses in the settings to exclude internal traffic or unwanted visits from your analytics, ensuring that your campaign metrics accurately reflect user interactions.

Check it out here.

Attribution window default setting 🎛️

You can now set a default Attribution window at the account level for consistent reporting across campaigns. If you want to check it out for yourself, go to general settings -> Attribution settings

Additional amazing improvements 🚀

• Cost-per-click column (CPC) added to Products & Keywords.
• Total Selected Budget Displayed at "Budget" Step in Automation Form
• We moved metric-type goals from variables to a metrics dropdown.
• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Salesforce Commerce Cloud, Channable and Criteo. More updates coming soon!