Product update November 🚀

Hey there,

The product update of November has arrived 🙌.

Read on to learn what we improved in November 2023.

Meta & TikTok Automations on campaign level 🤙

In the Automation creation, you can now only select campaigns. Our platform will detect if you have budgets on campaign or adset level and the recommendations will be given for the right level.

NEW CHANNEL: DV360🔥

We added the display & video network of DV360 to Billy Grace. Go to the authorization page and connect to DV360 now. Don't forget to add the right UTMs for DV360.

New variables in Automation Rules 🎆

We added: impressions, sessions, clicks, and e-commerce metrics: new customers, new customer revenue, returning customers, returning customer revenue to the variables in Automation Rules. Next to the new variables, we added new conditions that check on percentage changes over time. So, for example:

Use these variables as checks to carry out tasks. Create a new Automation Rule now. Want to know how to use Automations in combination with Automation Rules? Learn more here.

NEW INTEGRATION: Magento2 (Beta) 🚀

We now have an integration with Magento2 (Adobe Commerce), contact us to get access and integrate your Magento store. The integration will:

• Make order and customer journey tracking more accurate;
• Add New Customer & Returning customer metrics, including CLV metrics to reports and Automations;

Export tables to Excel/CSV 📁

Based on client feedback we improved the Export functionality, you now also have the option to export tables to XLSX files.

Date features in Automation Rules 📅

We added Day of the week / days in the month as variables in Automation Rules. You can now for example set a rule that will increase the daily budget of selected campaigns if the date of the month is during salary payout - 23rd till 27th.

Additional amazing improvements 🔥

• Integrated E-commerce stores now have Customer Lifetime value metrics, read more here.
• We added selection checkboxes to table rows to make it easier to compare certain channels, campaigns, ad sets or ads with each other.
• Improvements in Automation Creation, we added the total daily budget of the campaigns you have selected, making it easier to create an Automation;
• Improvements to Custom event Creation;
• UX improvements throughout the platform;