Product update January 🚀

Hey there,

The product update of January has arrived 🙌

Read on to learn what we improved in January 2024.

NEW INTEGRATION: WooCommerce 🔥

We now have an integration with WooCommerce, contact us to get access and integrate your WooCommerce store. The integration will:

• Make order and customer journey tracking more accurate:
• Add New Customer & Returning Customer metrics, including CLV metrics to reports and Automations;
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Budget upscale parameter 📈

We have added an option to the Budgets & Schedule step in the Automation creation form. When you toggle the "Advanced mode" in the top right corner, you can set the budget upscale threshold to your preference. The default is set to 20%, but you can set another percentage increase over the estimated maximum spend with this option. Go to Automations.

Integrated ad channel checkmark ✅

We have added a blue checkmark to the integrated marketing channels in Channel Performance and Model Comparison to make it clear which channel is connected and which channel is based on incoming UTM parameters.

NEW FEATURE: Troubleshoot pixel page 🕵️‍♂️

This feature is designed to assist you in identifying and resolving issues related to the pixel implementation. It also allows you to check UTM parameters and Custom Events in the last 7 days.

Go to the Troubleshoot Pixel page.

Multiple campaign filters 🧩

We now support adding multiple campaign filters. You can filter your paid campaigns by name and set a campaign filter to include/exclude campaigns (spend, results) by name. You can add up to 10 filters max.

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Salesforce Commerce Cloud, and Channable. More updates coming soon!