Product update May 2025

Hey There ,

Here are the May updates fresh from our dev team. We've made Billy Grace even more powerful for clients, with better insights, smoother tracking, and stronger security.

Here’s what’s new this month 👇

🎨 Filter Your Creative Insights

Page Filters now available in Creative Performance

You can now filter by campaign, ad group or channel to quickly find your top-performing creatives. No more endless scrolling, just the insights that matter most.

📊 Find more metrics in your dashboards

New Metrics in the Metric Cards and Tables

We’ve added new data points to your dashboards for broader performance analysis.

Channel Performance Metric Cards

• Conversion Rate
• Total Number of Events
• Attributed Events

Paid Performance Tables

• NCROAS
• RCROAS

🛡️ Secure and Scalable

Auth0 Migration Complete

We’ve fully migrated to Auth0, a trusted identity platform, to manage user login securely and efficiently.

Auth0 will act as a subprocessor, a third-party service that helps us deliver secure authentication. It only processes the minimum data needed to support login and access features, and complies with all relevant privacy and security standards.

🛍️ Product-Level Performance

Introducing Product Performance for our e-commerce clients

See exactly how individual products are performing and serves as a tool to make the right decisions about the products you sell.

Right now, it offers powerful insights for products within your e-commerce store, with exciting updates on the way to expand its capabilities even further.

🪲 Debug Smarter

Pixel Debugger now available!

Troubleshoot your tracking with confidence. The new Pixel Debugger makes it easy to verify pixel setups and resolve issues fast.

📏 Dimension Levels in Reports

You can now select how detailed you want your channel breakdown to be when viewing reports. Choose the level that gives you the most relevant insights.

• Source
• Medium
• Campaign
• Adset
• Ad

These dimensions will allow for a more detailed analysis and clearer view of your marketing performance.

That’s everything for May!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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