Product update November 2024

Hey there,

As the festive season kicks off, we’re excited to share the latest updates from Billy Grace that will make your end-of-year campaigns even more impactful.

Read on to learn what we improved in November 2024.

🛠️ Filtered Views on Paid Performance

We’ve added Page Filters to the Paid Performance tab! You can now create filtered views (and even add emojis!) to keep your insights organized and visually engaging. For more details, check out the guide below.
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🤝 Adform Integration

With our new Adform integration, Adform impressions are now included in our UMM model. This means you can see the performance of your Adform campaigns within a full-funnel view, alongside other channels.

You can connect Adform on the integrations page. You can find the required tracking parameters here.
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🎨 Creative & Placement and Placements in Creative Performance Report

The Creative Performance report now includes creative and placement data. Now you can analyze the performance of creatives in combination with their placements. And gain insights into placement-specific performance, independent of the creative used, to understand better where your ads shine.
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🏷️ Product Labelizer (Channable Integration)

With our Product Labelizer feature, you can now label your products in Google Ads based on Billy Grace attribution data. These insights/labels can be used in your ad manager to use specific products in specific campaigns. This streamlines your product feed management and boosts campaign efficiency.

🔍 Unattributed Status on E-commerce Page

We’ve introduced an Unattributed status to the E-commerce page, making identifying and analyzing orders that aren’t linked to specific campaigns easier.

You can use this to troubleshoot in your e-commerce platform if these orders come from a different source than the website. (e.g. marketplaces)
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📊 Import Custom Data Page

Want to add your own data, like order data or backend events, via BigQuery or SFTP? Our new Import Custom Data Page makes this possible. (Note: This feature is only available per request. Ask one of our customer success managers to set this up for you)

Additional amazing improvements 🚀

• 🛠️ Stay tuned! We are actively working behind the scenes on integrating with Quantcast & Marktplaats.