Product update August 🔥

Hey there,

The product update of August has arrived 🙌.

Read on to learn what we improved in August 2023.

NEW: Creative Performance 🧑🏻‍🎨

We upgraded the Creative Studio with Creative Performance. In this report, you can analyze your used creatives on marketing performance. See which creatives generate the most revenue, conversions or ROAS.

Next to this, we also added Ad copy, giving you the ability to accurately track creative performance down to conversion level.

Send delayed conversions as event to Billy Grace 🚀

It is now possible to send delayed conversions that happen after a web conversion to Billy Grace. For example: Free test rides that in a later stage convert, or a demo request on the website that will convert in the future. The actual conversion will be a new event in your reports, but will be connected to the touchpoints of the first web conversion. This can give insight in which campaigns bring in qualitative leads.

The set-up is technical, but definitely worth looking in to if you have development capacity. Read more here.

Adcalls Integration ☎️

Are you tracking incoming phone calls on your website with Adcalls? Then you can now use our integration to add the tracked calls as a Custom event in Billy Grace. Making it possible to use the tracked calls as optimization goal and see the actual performance of campaigns that converted in to a call.

You can activate this Integration in the Adcalls environment. Not using Adcalls yet, but interested in call tracking? Visit the adcalls website.

Additional amazing improvements 🔥

• Improvements in the Unified Marketing Measurement Model, making it more accurate;
• Multiple usability improvements in settings / configuration;