Hey there,

A release with new features is now live. We have been very busy the last couple of weeks to improve our platform. Read on to find out what this release means for you. The changes are ordered on importance:

Introducing the Billy Pixel 🥇

We are happy to introduce the Billy Pixel. The Billy Pixel is our own tracking solution which you can implement into your store to track your marketing performance even more accurately.

When you implement the Pixel you will gain access to the following features:

• Channel performance page
• Additional optimization goals (e.g. New Customer Revenue)
• Improved attribution modelling and additional metrics in all tables

Want to find out more about the Pixel and read how to implement it? Read this article to learn more about the Pixel and information on how to install.

Channel Performance ✨

If you install the Billy Pixel, you will have access to Channel Performance in the Marketing Cloud. In Channel Performance, you see an overview of all channels that are responsible for traffic to your website. From organic to e-mail to paid advertising, everything in one overview. In summary:

• Track performance of all channels that bring traffic to your website;
• Gain insight in attributed revenue, orders, new customers and returning customer per channel;
• All incoming traffic that have utm_source and utm_medium are included;
• You will be able to see the performance of any channel that is not natively connected to Billy Grace, but has UTM's.

Read more about Channel Performance.

Custom Events - Beta 👶

Under settings, you will find a new item that is called Custom Events. This feature is currently in beta and makes it possible to create your own events that are measured via the Billy Pixel.

More information regarding how to add Custom Events is coming soon.

Small (but important) improvements 🔥

Next to these three amazing new features, hereby a summary of other changes:

• Improved readability of tables throughout the platform;
• Campaign and Adset tables now have nesting to lower levels, making it possible to navigate from campaign to ad level.
• Added a UTM page under settings, to directly copy the right UTM for every marketing channel;
• For Shopify stores several Custom Events are automatically tracked after installing the Billy Pixel. Activate these on the Custom Event page;

Keep in mind that some changes are only visible after you have installed the Billy Pixel. Read this guide for a how-to.

Hey there,

From now on, we will share release updates every time we have important information to share 🙌.

In the last week, we added the following changes:

New Metric: Net Profit 💰

With the Net Profit metric, you will have even more control over your webshop's performance.

• On the homepage, we added the 'Net Profit' metric.
• The Net profit metric is calculated as: Revenue - COGS - taxes - shipping cost on order level - total ad spend. The cost of goods sold percentage can be configured on the settings page (Settings -> Profile). This percentage is deducted from the total revenue.
• More metrics are available and can be added to the homepage by selecting them in the dropdown menu.
• In the future, we will add more options to accurately calculate the net profit.

New Marketing Channels 🤳

Better overview with more marketing channels.

• Pinterest and TikTok are now available in the platform.
• Navigate to Settings -> Authorization to authorize both channels and read this article for the recommended UTM's.

Stock Intelligence

• We removed the date picker and added different preset periods, this improves the usability and makes it easier to analyse your stock history.
• The preset date options are: Last 2 weeks, Last 4 weeks, Last 12 weeks and Last 6 months. You can change the period by selecting the dropdown button in the top right of the screen.
• Read more about the Stock Intelligence page in this article.