Hi there,

A release with new features and updates is now live! 🙌.

Read on to learn what we improved in March 2023.

NEW FEATURE: Automation Rules V2 🚀

We released Automation Rule V2! Use automation rules to automatically scale up good performing campaigns in optimizations, pause under performing campaigns or allocate a set budget to a certain channel.

In the new Automation Rules you can define tasks en set conditions based on AND and OR statements. This gives you huge possibilities to further automate your daily campaign optimization tasks. Read this article for a detailed explanation of Automation Rules.

NEW CHANNEL: Bing 🎉

We added Bing as a marketing channel. Navigate to settings - authorizations to connect Bing to your Billy Grace account. Bing will be available in the Campaign Performance report. Upcoming week, we will add Bing as an option to Optimizations. Don't forget to add the Bing UTM parameters. Find them on the UTM page in settings.

NEW FEATURE: Attribution Windows 🤩

Based on your feedback, we added the option to change the Attribution window. The window affects all metrics with the green 'Attribution' label. Read this article for more information about Attribution windows.

Some more amazing improvements 🔥

• Table layouts are now saved, so the software is completely customizable to your wishes. When you drag around columns or show more / fewer columns, this will be saved per selected goal;
• Added a Compare date picker. You are now able to compare any period you like!
• Improved the readability of data tables by making the first column and row sticky;
• Added Net sales and Gross sales metrics to Overview;
• Added the option to exclude refunds from all metrics - navigate to settings - profile to adjust the handling of refunds;

Hey there,

A release with new features and updates is live. 🙌.

Read on to learn what we improved in January 2023.

Creative Studio 🎨

Creatives from TikTok and Pinterest are now available in the Creative Studio. We keep expanding the creative studio, with ad copies coming up next.

Custom Events 🚀

Released as a beta module in the beginning of December, the Custom Event feature is now live and ready to be used by all clients. Custom Events let you configure your own conversion goals via Google Tag Manager. Custom Events can be used to filter reports and as a goal in the AI budget optimization feature.

Read more about Custom Events.

User Management (agencies) 🥂

For agencies, we added the feature to invite your colleagues to Billy Grace. Navigate to Partner Dashboard (in the upper right corner) to check out the new menu with User Management to invite colleagues.

User Management for clients will be available soon!

Small but important improvements 🔥

A summary of small improvements:

• Page speed is improved;
• A new graph in Optimization Performance which shows the set daily budget and the actual spent daily budget, this helps you keep track of your actual daily total spent;
• We added spent as a metric to the "Recommended budget over time" table in Optimization Performance;
• Added a total row to the tables in Optimization Performance, Channel Performance, Campaign Performance and the Creative Studio.

Hey there,

A release with new features is now live. We have been very busy the last couple of weeks to improve our platform. Read on to find out what this release means for you. The changes are ordered on importance:

Introducing the Billy Pixel 🥇

We are happy to introduce the Billy Pixel. The Billy Pixel is our own tracking solution which you can implement into your store to track your marketing performance even more accurately.

When you implement the Pixel you will gain access to the following features:

• Channel performance page
• Additional optimization goals (e.g. New Customer Revenue)
• Improved attribution modelling and additional metrics in all tables

Want to find out more about the Pixel and read how to implement it? Read this article to learn more about the Pixel and information on how to install.

Channel Performance ✨

If you install the Billy Pixel, you will have access to Channel Performance in the Marketing Cloud. In Channel Performance, you see an overview of all channels that are responsible for traffic to your website. From organic to e-mail to paid advertising, everything in one overview. In summary:

• Track performance of all channels that bring traffic to your website;
• Gain insight in attributed revenue, orders, new customers and returning customer per channel;
• All incoming traffic that have utm_source and utm_medium are included;
• You will be able to see the performance of any channel that is not natively connected to Billy Grace, but has UTM's.

Read more about Channel Performance.

Custom Events - Beta 👶

Under settings, you will find a new item that is called Custom Events. This feature is currently in beta and makes it possible to create your own events that are measured via the Billy Pixel.

More information regarding how to add Custom Events is coming soon.

Small (but important) improvements 🔥

Next to these three amazing new features, hereby a summary of other changes:

• Improved readability of tables throughout the platform;
• Campaign and Adset tables now have nesting to lower levels, making it possible to navigate from campaign to ad level.
• Added a UTM page under settings, to directly copy the right UTM for every marketing channel;
• For Shopify stores several Custom Events are automatically tracked after installing the Billy Pixel. Activate these on the Custom Event page;

Keep in mind that some changes are only visible after you have installed the Billy Pixel. Read this guide for a how-to.

Hey there,

From now on, we will share release updates every time we have important information to share 🙌.

In the last week, we added the following changes:

New Metric: Net Profit 💰

With the Net Profit metric, you will have even more control over your webshop's performance.

• On the homepage, we added the 'Net Profit' metric.
• The Net profit metric is calculated as: Revenue - COGS - taxes - shipping cost on order level - total ad spend. The cost of goods sold percentage can be configured on the settings page (Settings -> Profile). This percentage is deducted from the total revenue.
• More metrics are available and can be added to the homepage by selecting them in the dropdown menu.
• In the future, we will add more options to accurately calculate the net profit.

New Marketing Channels 🤳

Better overview with more marketing channels.

• Pinterest and TikTok are now available in the platform.
• Navigate to Settings -> Authorization to authorize both channels and read this article for the recommended UTM's.

Stock Intelligence

• We removed the date picker and added different preset periods, this improves the usability and makes it easier to analyse your stock history.
• The preset date options are: Last 2 weeks, Last 4 weeks, Last 12 weeks and Last 6 months. You can change the period by selecting the dropdown button in the top right of the screen.
• Read more about the Stock Intelligence page in this article.