Hey there,
A release with new features is now live. We have been very busy the last couple of weeks to improve our platform. Read on to find out what this release means for you. The changes are ordered on importance:
We are happy to introduce the Billy Pixel. The Billy Pixel is our own tracking solution which you can implement into your store to track your marketing performance even more accurately.
When you implement the Pixel you will gain access to the following features:
Want to find out more about the Pixel and read how to implement it? Read this article to learn more about the Pixel and information on how to install.
If you install the Billy Pixel, you will have access to Channel Performance in the Marketing Cloud. In Channel Performance, you see an overview of all channels that are responsible for traffic to your website. From organic to e-mail to paid advertising, everything in one overview. In summary:
Read more about Channel Performance.
Under settings, you will find a new item that is called Custom Events. This feature is currently in beta and makes it possible to create your own events that are measured via the Billy Pixel.
More information regarding how to add Custom Events is coming soon.
Next to these three amazing new features, hereby a summary of other changes:
Keep in mind that some changes are only visible after you have installed the Billy Pixel. Read this guide for a how-to.