The release of June is now live 🔥

Hey there,

The release update of June has arrived 🙌.

Read on to learn what we improved in June 2023.

NEW ATTRIBUTION MODEL 🚀

Our data team have been working for months on a new attribution model which will be a total game changer to accurately attribute performance to the full marketing funnel.

Introducing: Unified Marketing Measurement (UMM). UMM combines our Multi-touch click attribution model with Marketing Mix Modelling techniques. This makes it possible to accurately predict the performance of the full marketing funnel.

In practice this will lead to UMM attributing conversion value to viewability channels like: Meta, Pinterest, YouTube and Display. Giving you the power to for the first time gain insight in top to bottom funnel performance.

Read more about the Attribution models used in Billy Grace here.

Important: UMM is only available for clients which sufficient data. If the threshold is met, it will automatically become selectable in the Attribution Model dropdown.

NEW FEATURE: Bookmarks 🔖

Bookmarks are available on every page and in every table, and they let you save the selected layout. This gives you the power to create your own dashboard and table set up.

Find the bookmark icon at the top of a page or in the top right corner of a table.

NEW FEATURE: Attribution Settings 💁

Under settings - Profile we added the option to attribute a max percentage of conversion value to branded or organic touchpoints. You can fill in multiple branded keywords by dividing them by comma's. We recommend setting a max of 20% conversion value to branded. In case of the following conversion path:

Meta ad click - Google Branded

This will mean the Google Branded campaign can get a maximum of 20% conversion value.

NEW FEATURE: Campaign filter 🍒

Under Settings - Profile you have the possibility to add campaign filters. This can be used to filter campaign results and spend from reports. For example, if you run campaigns from ad managers for different countries, then you can filter those campaigns from your reports.

NEW: Optimization Performance 📈

We redesigned the Optimization Performance report and added more information about: Budgets, Keywords (Google) and performance indicators. Next to this, we added a date picker to easily analyze historical performance of campaigns that are optimized by Billy Grace.

Check it out!

Additional amazing improvements 🔥

• Introducing 1-Day, 7-Day, 30-Day and Unlimited attribution windows to gain insight in short and long term performance of ads;
• Improved loading speed and overall performance;
• Improved table readability and usability;