Hey there,

From now on, we will share release updates every time we have important information to share 🙌.

In the last week, we added the following changes:

New Metric: Net Profit 💰

With the Net Profit metric, you will have even more control over your webshop's performance.

• On the homepage, we added the 'Net Profit' metric.
• The Net profit metric is calculated as: Revenue - COGS - taxes - shipping cost on order level - total ad spend. The cost of goods sold percentage can be configured on the settings page (Settings -> Profile). This percentage is deducted from the total revenue.
• More metrics are available and can be added to the homepage by selecting them in the dropdown menu.
• In the future, we will add more options to accurately calculate the net profit.

New Marketing Channels 🤳

Better overview with more marketing channels.

• Pinterest and TikTok are now available in the platform.
• Navigate to Settings -> Authorization to authorize both channels and read this article for the recommended UTM's.

Stock Intelligence

• We removed the date picker and added different preset periods, this improves the usability and makes it easier to analyse your stock history.
• The preset date options are: Last 2 weeks, Last 4 weeks, Last 12 weeks and Last 6 months. You can change the period by selecting the dropdown button in the top right of the screen.
• Read more about the Stock Intelligence page in this article.