Product update September 🚀

Hey there,

The product update of September has arrived 🙌.

Read on to learn what we improved in September 2023.

Rebrand: Automations

Optimizations are rebranded to Automations. With Automations, you instruct the Billy Grace algorithm to allocate budgets across campaigns and channels. Next to the rebranding, we redesigned the Automation Creation flow.

Watch the walkthrough video on how to use Automations here.

Creative Performance: Search Functionality 🔎

Based on client feedback, we added a Search Functionality to the new Creative Performance report. This makes it possible to filter on Creatives that have been used in a specific channel, campaign or ad set. The creative results will update based on the selected filter. Analyze the performance on creative level and leverage this knowledge to increase total marketing performance.

Explore our new Creative Studio!

NEW REPORT: Keywords & Products 🔥

We added a new report to give insight in the performance of your Keyword and Pmax / Shopping products. Know which products and keywords are performing well based on the Billy attribution models and use this to increase your marketing performance.

Update your Google Ads UTM if this report doesn't show data.

Status column in tables 🚥

To all tables showing paid advertising results we added a status column, showing the current status of the campaign, ad set or ad. The status shows if a campaign is currently active / inactive in the ad manager.

Additional amazing improvements 🔥

• Added a column to Custom Events to show if the Custom Event is received at least once.
• Updated the Attribution Model dropdown to show if a model is based on Clicks or Clicks + Views