Product update June 2025

Hey There ,

June brings a wave of new (beta) features and backend improvements to make your experience with Billy Grace even smoother and more powerful.

Here’s what’s new this month 👇

🧠 UMM Insights (Beta)

Get deeper insight into the Unified Marketing Measurement model

In this dashboard you'll be able to:

• Quickly asses how accurate the UMM attribution model is
• See the certainty range of your campaigns
• Spot view-driven conversions and cross-channel impact

🔍 Match Type in Keywords

Gain clarity in keyword performance

You can now view the match type (broad, phrase, exact) tied to each keyword, giving you better context when analyzing paid search campaigns.
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🧩 Regex in Filtered Views

More advanced filtering at your fingertips

Filtered Views now support regex, enabling users to create flexible filters by matching patterns in names and values.
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📦 Filters Saved in Direct Exports

Keep your filters intact in direct exports

Exported reports now retain your applied filters, making it easier to work with data exactly as you configured it in the platform.

🔏 Profile & Security Settings

Personalize and secure your account

We’ve added a new Profile & Security page where you can upload your profile picture and manage 2FA (two-factor authentication). Giving you an extra layer of protection to keep your account safer.

That’s everything for June!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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