Latest News from the Billy Grace team
Feature update
Product update
Product Update October 2026
Shared by Tais
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Hey There ,
October brings plan mode for Quin, incrementality tests on three more channels, new datasets in MCP and many more updates. There’s also a Black Friday gift waiting at the end.
Here's everything you need to know👇
Quin plan mode
Plan your analysis before Quin runs it.
For bigger questions, Quin now shows you the data scope, steps and assumptions it will use before it starts. You can see upfront that the analysis will answer exactly what you asked, adjust anything in one click and approve to run it.
Plan mode is a good fit for multi-step analyses and recurring reports you want to run the same way each month.
Open Quin and ask a bigger question to try it.
Quin workflows
Four new workflows this month.
Incrementality testing: Three new workflows guide a geo-holdout test from start to finish. Feasibility tells you which test to run first and on which channel, cluster, region and period. Progress tracks status, timeline, holdout health and preliminary results while the test runs. Results give you lift and confidence, what to do with the tested channel and which test to run next.
Peak season reviews: New workflows for Peak Season, Black Friday and Cyber Monday. Use them now to analyse last year’s performance and prepare for the upcoming peak.
Discount code analysis: Quin can see which discount codes were used most, what they did to AOV and new customers and which products they moved. That makes it easy to tell an acquisition promo from a reward for existing buyers.
Publisher performance analysis: Now includes DV360 and Criteo alongside DPG and opt-out, and can cover any mix of publisher channels in one go.
Read more in the helpdesk.
MCP: Four new datasets
More of your Billy Grace data is now available to your own AI agents through MCP.
- Product sales. Products bought in orders, attributed to the channel and campaign that drove the sale.
- Search Console performance. Organic Google clicks, impressions and position, with the sessions and conversions those visits produced.
- Landing page performance. Sessions and conversions for the first page of a session.
- Reach and frequency. Unique people who saw an ad and how often they saw it. Available for Meta and TikTok.
Read more in the helpdesk.
Attribution Window Insights: Campaign filter
Attribution Window Insights now has a campaign filter.
Until now, Attribution Window Insights showed how long customer journeys take across the board or per channel. With the campaign filter, you can zoom in on individual campaigns and see how each one affects the length of the attribution path. Which campaigns drive quick conversions, and which ones start journeys that take weeks to pay off? That’s now right there in the data, making it a lot easier to judge campaigns on the right timeframe.
Read more in the helpdesk.
Realtime dashboard: Today view and deeper sources
The Realtime range selector now has a Today option, covering midnight until now in your account’s time zone. Top sources go deeper too, with medium and campaign added to the breakdown.
Read more in the helpdesk.
Incrementality testing on TikTok, Snapchat and Reddit
You can now run incrementality tests on TikTok, Snapchat and Reddit.
Upper-funnel channels build demand long before anyone buys. Our attribution models already show their impact. Geo-holdout tests go a step further and measure how much demand these channels actually drive.
Check if you can start today. The incrementality page now shows whether your account is ready to run a test and exactly what we look at to decide. If you are eligible, you can see straight away which channels and regions you can test. If not, you can see what to work towards and when the next check runs.
Read more about incrementality testing in the helpdesk.
🎁 We have a gift for you: extra data updates on Black Friday and Cyber Monday
On Friday 27 November and Monday 30 November we will run two extra data updates in Billy Grace, at 14:00 and 18:00 CET. Your MTA and LC data will refresh more often throughout both days, so you can see how campaigns are performing while the day is still unfolding and act straight away.
Note: global accounts get one extra run around 16:00 CET instead of two, as all sub-clients need to finish before the global account can run.
That’s it for October!
See you next month 👋