Product Update August 2026

Hey There ,

August brings a live view of what's happening on your site and more ways to organise your data. With MCP, you can also connect your data to your AI agents.

Here's everything you need to know 👇

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MCP is out of Beta

Billy Grace MCP is now available to everyone. Connect Billy Grace directly to your own AI agents and your attributed marketing data becomes available wherever you already work.
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What you can do with it:

• Automate strategic reporting: Pull performance across every channel, layer in your business targets and deliver a report your whole organisation can act on.
• Power your dashboards: Feed Billy Grace data straight into the dashboards you already use.
• Build automated workflows: Set up workflows where your agents pick up marketing data and act on it directly.

Connect MCP or first read all about it in the helpdesk.

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Programmatic Insights

Programmatic Insights shows which sites, apps and placements your ads ran on, down to the sub-publisher level. Three new Quin workflows tell you which publishers to scale, which to optimise and which to exclude.

• Publisher Performance Analysis: see on which publishers and domains your display ads ran, across all publisher channels, and where to move budget
• DPG Publisher Analysis: see which DPG Media titles and sites your ads ran on, how they deliver, and where to move budget
• Opt-Out Publisher Analysis: see which domains your Opt-Out display ads ran on, which ones return value, and which to exclude

Open Quin and run a publisher analysis.

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Realtime Dashboard

The Realtime dashboard is now available in Billy Grace. See where your visitors and conversions are coming from as they arrive, with data refreshing every 60 seconds.
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Use it to make spend decisions on live data, track daily order targets or spot which pages are capturing attention right now.

Open the Realtime dashboard or first read all about it in the helpdesk.

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Annotations across the platform

You can now see the annotations you've logged directly on the metric cards and graphs. Each one appears on the date of the event, so the context is right next to the number.

Use annotations to log launches, promotions or anything else that might move your results.

Want to hide them? Switch off Annotations at the top of the Overview page.

Read more in the helpdesk.

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Tags (Beta)

Group your channels, campaigns, ad sets and ads once, then use that grouping everywhere else in Billy Grace. Tags run on rules you set yourself, based on channel, medium or name, and anything that matches gets tagged automatically, including campaigns that go live later.

Your tags show up as a column in Channel Performance and Paid Performance and in your exports. You can also filter any performance page or Filtered View by tag, so your grouping stays consistent wherever you look.

Reach out to support or your CSM if you want to join the beta.

Read more in our helpdesk.

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Certainty colours are back

Certainty colours in UMM Insights are back, this time as a toggle you can switch on or off. They give you an instant visual read on how much to trust a metric, in line with the confidence score and how wide the certainty range is.

You'll find the toggle under UMM Insights → Clusters & Certainty → Settings → Show certainty colours.

Open UMM Insights to switch on certainty colours.

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Note: Starting this month, Quin tokens no longer roll over. Every month you get a fresh set of free tokens, and unused tokens expire at the end of the month.
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That’s it for August!

See you next month 👋
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