Latest News from the Billy Grace team
Feature update
Product update

Product Update June 2026

Tais avatar
Shared by Tais • July 03, 2026

Hey There ,

June brings new updates, giving you a complete picture of your marketing performance and operational impact in one place. Quin gets new workflows and new capabilities, opening up more ways to use it. We're also introducing new integrations for everyone.

Here's everything you need to know 👇

Renewed Overview

The Overview has been renewed with new tabs, giving you a complete picture of your marketing performance and operational impact in one place.

Alongside the Summary you already know, you'll now find:

  • Marketing Insights compares our UMM model to last-click attribution, surfacing the revenue and events other tools miss, including channels with €0 last-click attribution
  • Time Saved through data infrastructure, automations and Quin
  • Data Processed by Billy Grace, including touchpoints analysed and events attributed

Open the Overview to explore your new tabs.

📘 Read more about it in the Helpdesk

Quin: new workflows

Five new workflows to save you time, from structuring your automations to spotting what's underperforming and why.

  • Automation Setup Guide: get advice on how to structure your automations, from grouping campaigns to choosing an attribution model.
  • Marginal ROAS Setup Guide: get a recommended ROAS or CPA threshold for each automation, based on your current marginal efficiency.
  • Evaluate custom media import: check whether your custom media import is set up correctly.
  • Weather market analysis: summarise weather in the primary market and cross-link it with paid marketing performance for the same period.
  • Underperformance analysis: find out what's underperforming and why, across channels, campaigns, ads and more.

Open Quin to try out the new workflows.

📘 Read more about it in the Helpdesk

Quin: new capabilities

Quin can now search the web and take real-world context into account.

  • Search: Quin can look things up on the web directly, from marketing trends to your own landing pages to specific ad platform features.
  • Real-world context: Quin factors in variables like day of week and weather alongside your performance numbers. It can cross-reference weather with your results, so a spike or a dip gets read against what was actually happening that week.

New integration: OptOut

OptOut is a privacy-first advertising platform built to reach people who have opted out of online tracking. It runs display, video and mobile campaigns across premium publishers, using contextual targeting rather than personal data to decide where ads appear. With OptOut connected, you can see exactly how those campaigns perform right next to every other channel.

Open the integrations page to connect OptOut.

Integration: Ad Manager by DPG Media is out of beta

Ad Manager is DPG Media’s AI-powered self-serve advertising platform for buying Display, Video, Audio and Connected TV campaigns across DPG Media’s premium brands in the Netherlands and Belgium.

By connecting Ad Manager by DPG Media to Billy Grace, you can automatically import daily reporting data (including impressions, clicks and spend). This allows you to measure and compare DPG Media performance alongside all other marketing channels within Billy Grace.

Open the integrations page to connect Ad Manager.

📘 Read more about it in the Helpdesk

That’s it for June!

See you next month 👋