Product Update May 2026

Hey There ,

May brings a lot of big updates. Quin is now available for everyone. Alongside that, the CRM integration now connects your marketing to every deal stage, contact and company. A first set of beta features also opens up new ways to connect and share your data.

Here's everything you need to know 👇

Quin is now live for everyone

Quin has already helped many of you move faster from data to decisions. We've seen it save time and surface insights that would otherwise go unnoticed.

Enable Quin via the banner on the platform. You get free tokens to start exploring right away, and to celebrate the launch, any additional tokens you purchase come with a 30% discount for the first three months.

📘 Read more about it in the Helpdesk

CRM integration is expanded

For some businesses, the conversion that matters most doesn't happen on the website. A form gets filled, a lead enters a pipeline, and from that point on it becomes much harder to see the effect of your marketing efforts.

The CRM integration now gives you insight across the full journey. Where CRM previously only tracked received and closed deals, you can now follow deals across every pipeline stage and connect marketing activity to contacts and companies too.

Open your CRM dashboard to get started.

MCP is now in beta

Billy Grace now supports MCP (Model Context Protocol), allowing AI agents to access your Billy Grace data and act on it directly. Your attribution data becomes available wherever you already work, combined with your own business context and other data sources.

One connection, built into how your team operates. You can use it to build strategic reports, automate marketing workflows or power analyses that combine all your connected sources.

Managed Data Sharing is now in beta

Managed Data Sharing gives you a live, managed connection between Billy Grace and your warehouse. Set up once, and your data updates automatically without limitations on data size.

This gives your data team the inputs they need to build on top of. Combine Billy Grace attribution data with your own business context to power internal dashboards, models and workflows, or run session-level analyses that go beyond what the standard platform offers.
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Note: Currently we only offer this feature for Databricks.

Ad Manager by DPG Media is now in beta

Ad Manager is DPG Media’s AI-powered self-serve advertising platform for buying Display, Video, Audio and Connected TV campaigns across DPG Media’s premium brands in the Netherlands and Belgium.

By connecting Ad Manager by DPG Media to Billy Grace, you can automatically import daily reporting data (including impressions, clicks and spend). This allows you to measure and compare DPG Media performance alongside all other marketing channels within Billy Grace.

All beta features will be available to everyone once they're ready for full use.

That’s it for May!

See you next month 👋
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