Product Update April 2026

Hey There ,

April brings updates that expand what's possible in Billy Grace. Take a first step into agentic advertising with Scope3, allocate budget more efficiently with marginal metrics, bring your custom metrics into your reports, and get a complete picture of your marketing spend with Expenses.

Here's everything you need to know 👇

🧷 New integration: Scope3

Agentic advertising is gaining momentum. AI agents that plan, buy and optimize media in real time are moving from concept to reality. AdCP (Ad Context Protocol) is a shared communication standard that lets buying systems (agents) and selling systems talk to each other directly.

Billy Grace now integrates with Scope3, the leading platform in this space. The integration works in both directions.

• Billy Grace → Scope3
  ​Attribution data (UMM) feeds directly into Scope3’s buying agent, guiding where the budget should go next.
• Scope3 → Billy Grace
  Execution data (impressions, costs, deals) flows back into Billy Grace, improving attribution models.

💰 Marginal Metrics available in Automations

Traditional ROAS, CPA, CPC and POAS tell you how your campaigns performed. Marginal metrics take it one step further, showing you what your next euro is likely to return.

Marginal metrics help you allocate budget based on where it will have the most impact. Spot diminishing returns before they impact performance.

Alongside this release, we've also refreshed the automation form and automation performance page, making setup and analysis faster and clearer.

Note: Marginal POAS (Profit on Ad Spend) is only available for users with a Channable integration.

📘 Read all about it in the Helpdesk

💡 Want to understand the thinking behind it? Read our blog post.

🧩 Your own metrics are now visible in Reports

If you've built a custom metric in the Metric Builder, you can now include it in your Reports alongside standard metrics.

Every business measures success differently, and now you can build reports around the metrics relevant to your business.

Go to Reports to start using your own metrics.

💵 Expenses are now out of Beta

Billy Grace automatically pulls ad spend from connected platforms. But some marketing costs, like influencer campaigns, affiliate fees, or email software, aren’t automatically tracked. Expenses lets you add these extra costs so your total marketing spend is complete and accurate.

Use Expenses to:

• Add fixed or variable expenses per source or campaign
• Ensure all spend is included in your Channel Performance dashboard
• Create accurate profitability metrics

Start adding your expenses 👇
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That’s everything for April!

But before we close the chapter, one more exciting update…

Quin is officially going live in May! 🚀

Our AI agent has been in the making for quite some time, and we’re beyond thrilled to finally bring it to life this month.

We can’t wait for you to see it in action.

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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