Product Update March 2026

Hey There ,

March brings powerful additions to help you better understand your performance, from Product Analytics to Annotations. You can now see which products actually drive revenue from your campaigns, add context to performance over time, and more.

Here's everything you need to know 👇

💸 What drives revenue at Product level

Product-level Insights gives you insight into what is actually being sold from your campaigns. Instead of only seeing which campaigns drive orders, you can now connect campaign performance directly to the products purchased.
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Open your dashboard to see which product drives revenue.​

Read all about it in the Helpdesk

🗒️ Annotations: add context to your data

With Annotations, you can document important events for a specific date or date range. This gives you instant context when analyzing performance and creates a shared timeline your team can rely on when reviewing results later.

This ensures you always understand why performance changes, whether it’s a campaign launch, promotion, seasonality, or external event, so you can analyse results with confidence and make better decisions.
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Open settings to add context to your performance.
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Or first read our the Helpdesk
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🧩 Your own metrics in Targets

If you’ve created your own metric in the Metric Builder, you can now use it directly in your Targets to monitor performance against your goals.

Go to Targets and track your own metrics.
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💰 Expenses (Beta)

Expenses lets you include all your marketing costs in one place. While Billy Grace already tracks spend from connected platforms, you can now add additional costs like influencer fees, tools, or other marketing investments.

This ensures your total spend is in one place, so you can measure real profitability and optimize your performance based on the full picture.

You can already familiarize yourself with Expenses by reading the Helpdesk

👀 Sneak peek: Marginal ROAS & CPA

ROAS and CPA tell you how your campaigns performed so far. Marginal metrics take it one step further, telling you what your next euro is likely to return. An even smarter way to allocate budget.

Coming soon!

All beta features will be rolled out to everyone automatically once we’ve processed the first round of feedback and they’re ready for full usage.

That’s everything for March!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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