Product update November 2025

Hey There ,

November is packed with updates to give you more flexibility, clearer insights, and a smoother experience in Billy Grace. Analyze your peak season results, customize your dashboards with hierarchy controls, and explore our newest integration. We’re also giving our Support chatbot a fresh new identity.

Here's everything that's new 👇

🛍️ First Peak Season Insights

The peak Black Friday/Cyber Monday period has now ended. You can start analyzing your performance for this week using our MTA and UMM models. Automations can also be safely reactivated, as the feature automatically detects and filters traffic spikes.

🔧 Flexible Hierarchy Controls in Channel Performance

You can now fully customize the hierarchy in your Channel Performance dashboard. Adjust the order of the layers (source, medium, campaign, ad set, ad) or remove layers you don’t need. This gives you more control over how your data is structured and makes it easier to focus on the level of detail that matters most.
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Ready to try it out? Go to Channel Performance now.
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🔗 New Integrations: QuantCast

You asked, we delivered! You can now integrate directly with QuantCast.
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💬 Our Support Chatbot has a new name

We’re giving our virtual Support assistant its own identity. Say hello to Nora! Our chatbot, introduced in September, now has a fresh new name but still answers your questions within minutes.

📊 Attribution Window Insights: out of Beta

Understand the share of attribution value across touchpoints, and how those touchpoints fall into different attribution windows. This allows you to evaluate how effective your channels are over time. It also helps to decide which attribution window to select in your analysis and automations.

Explore the Attribution Window Insights in your dashboard or check the Helpdesk for more information.

That’s everything for November!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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