Product update October 2025

Hey There ,

October has been all about giving you more control, smarter insights, and powerful new ways to optimize your campaigns. From deeper landing page analysis to new automation rules, plus some exciting betas.

Check out what’s new this month 👇

🧩 Page Filters in Landing Page Report

Our filters are now extended to the Landing Page dashboard. Refine your insights with:

• Landing Page URL
• Channel / Medium / Campaign
• Device type
• Device brand
• Operating system
• IP country
• Web / App

Zoom in on exactly the insights you need to optimize landing page performance.

⚙️ New Automation Rules: Increase / Decrease Target ROAS & CPA

Take control of your targets like never before. You can now automatically increase or decrease your target ROAS or CPA by a set percentage. Updates will run once a week when Google allows it.
​

Can't wait to set these up? Go to Automation Rules now.

📈 Bar Chart View in Trends Report

You can now switch between line charts, bar charts, or let Billy Grace automatically choose the best chart type based on your granularity (daily, weekly, monthly, quarterly).

🔗 New Integrations: Indeed and X

You asked, we delivered! You can now integrate directly with Indeed and X.

🛠 Billy’s Metric Builder (Beta)

Create custom metrics tailored to your unique business goals. The Metric Builder lets you combine existing metrics, apply formulas, and define whether higher or lower values indicate better performance. Perfect for tracking metrics that aren’t included by default and making your dashboards truly your own.

📊 Attribution Window Insights (Beta)

Understand the share of attribution value across touchpoints, and how those touchpoints fall into different attribution windows. This allows you to evaluate how effective your channels are over time. It also helps to decide which attribution window to select in your analysis and automations.

All beta features will be rolled out to everyone automatically once we’ve processed the first round of feedback and they’re ready for full usage.

That’s everything for October!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
​