Product update July 2025

Hey There ,

We’ve rolled out several powerful updates in July to further improve transparency, track performance better, and act faster.

Check out what’s new this month 👇

✅ New Recommended Task: No Attributed Events

We’ve added a new recommended task that flags underperforming ads, so you can quickly identify which ads need attention. Find an example below:

“The highlighted ads have run for at least 7 days with sufficient spend but show no attributed events (MTA) and rank in the bottom 1% (UMM). Data reflects the past 7 days up to this moment.”

⚙️ Duplicate Automation Rules

You can now duplicate existing automation rules with one click, saving time when setting up similar workflows.
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🔍 Search Terms & Console

Get deeper insights into your users' search behavior. The new Search Terms and Console section helps you understand what users are searching for, where they land, and how you can optimize content accordingly.
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📈 Automation Insights (Beta)

With the new Automation Insights, you get greater clarity and transparency into how budget recommendations are made.

It provides a breakdown of your automation settings, budget ranges, and rule conditions. You can review daily details, explore past recommendations, and understand the logic behind each change.
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🎯 Target Tracker (Beta)

Track how close you are to hitting your goals, whether it's revenue, ROAS, or any other metric. With the new Target Tracker, you always know where you stand. It’s also a great tool to share progress internally and keep the rest of the organization aligned on performance.

That’s everything for July!

Questions or feedback? Let us know, we love hearing from you.

See you next month 👋
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